Each country has its own language or accent, which, of course, influences visual language as well. It might be hard to believe that in some countries sans serif fonts are more popular than in others because you’re surrounded by products within your country or country of choice. But the fact is: trends are not universal; they have their own exceptions. So let’s dive into this topic and explore the reasons behind these preferences!
The difference between serif and sans-serif fonts in different countries
Each country has its own language or accent, which, of course, influences visual language as well. It might be hard to believe that in some countries, sans-serif fonts are more popular than in others because you’re surrounded by products within your country or chosen country. But the fact is: trends are not universal; they have their own exceptions. So let’s dive into this topic and explore the reasons behind these preferences!
Sans-serif fonts are also popular in Australia due to the prevalence of banking services and a vast number of tech apps.
The Netherlands is known for its unique vision of creativity and typography. Sans-serif fonts are popular here because visual language is as important as verbal language. In a country where design and creativity play a significant role, sans-serif fonts help highlight innovative approaches and aesthetic vision. Notably, two popular sans-serif fonts, Segoe and Calibri, were created here, showcasing the country’s contribution to modern typographic trends.
The United Kingdom is where Times New Roman, the king of serif fonts, was developed and popularized. This country also saw the rise of Bodoni, although it was originally designed by an Italian, it gained widespread use in the UK.
Historically, Italy is also the birthplace of serif fonts. In the 16th century, the Garamond font was developed here, which remains popular worldwide. Italy’s close relationship with typographic tradition is evident in how British serif fonts have been adapted and evolved locally.
France is renowned for its luxurious products, often presented using serif fonts. The country is the birthplace of the Didot font, which embodies a sense of refinement and elegance.
In Spain, serif fonts are commonly used in official and traditional texts. These fonts help create a serious and traditional appearance that aligns with the conservative approach to typography in the country.
It’s interesting that each country has its own micro-trends that allow them to create new fonts. Don’t assume that what’s popular worldwide is popular everywhere. There are always unique solutions, so if you want to create a truly interesting design, draw inspiration from the culture of other countries.
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Interesting article, but it would have been more fitting to actually show the different fonts used?
It would also have been fitting to explain what serifs are as well