The Best Social Platforms for Video Content


As an online video editor, I’ve had the opportunity to work with the most popular social platforms out there. They all have their own strengths and weaknesses, but some are definitely better than others. Click on this link if you want to see your video content go viral.

Making videos to share online can be an excellent way to capture your audience’s attention and increase your brand’s visibility. However, even the most well-thought-out video content won’t do much good if you can’t get it in front of your audience.

So, before you even begin to create your first video, you’ll need to make sure you are choosing the right social platform on which to publish it. Here are my favorites, ranked in order of most to least effective.

1) YouTube

YouTube is probably your best bet if you want to reach a large audience with your video content. 


People are spending more time on YouTube than ever before, and they’re flocking there for everything from how-to videos to funny animal clips- and everything in between. 


You can even choose to monetize your YouTube channel, making money off ads that play before your videos.


If you’re thinking about using YouTube to host your video content, an online video editor is a must-have tool, as it allows you to edit your videos effortlessly.


And, yes, tools like these exist- and they’re super simple to use.

2) TikTok

TikTok (formerly is one of my favorite social networks right now. While it’s not purely video-focused like Facebook, YouTube, or Instagram, it has an audience that’s ready to watch video content.

You might even say they demand it!

You can also make money on TikTok by signing up as a creator and offering sponsorships or ad space.

How Does an Online Video Editor Help Improve Your TikToks?

You’ll likely create content that gets attention on TikTok, but it may not be exactly what your fans want to see. 

If you’re editing videos of yourself performing a song or maybe taking a joyride in a car, you may not need an editor. However, if you’re working with others or trying to get more out of your own video content, then it might be worth investing in an online video editor. It has tools for you to add a professional touch to your videos easily.

3) Facebook

Facebook is by far one of the best platforms to share video content. 

There are over 1 billion users on Facebook and there’s a good chance that they’re engaging with video content, whether it be through their feed or through ads on your page.


How Can You Use an Online Video Editor with Your Facebook Video Posts?

There are plenty of reasons to post videos to Facebook, but Facebook doesn’t provide an easy way to edit your videos before you post them. However, there are some third-party online video editor platforms you can use with Facebook.

These apps allow you to connect to your account and then cut down on all that boring editing work. Some are free, while others charge a monthly fee based on how many people use it. The best ones include Promo Editor, Animoto, Wideo.

4) Instagram

Instagram is an incredibly popular social media platform, boasting over 800 million monthly active users. 

What makes Instagram so great for video content is its format. The videos here are short, easily digestible snippets. So they are perfect for pulling in new audiences- all without requiring much commitment. 

That said, viewers do expect to be entertained or inspired by Instagram videos. So keep your content fun and interesting to watch. 

Be sure to keep your videos at 60 seconds or less, as people don’t want to wait around too long on their feeds. You can use an online video editor to crop your clips, add in cool effects, and adjust the lighting. It makes your videos look like they were produced by a production company.

5) Rumble

Aimed at gamers, Rumble is a video app with chat features. Kin to YouTube, this app has a feature that makes it particularly great. And that’s video monetization from the initial posting of your video content.

The focus is on creating engaging content that keeps your audience entertained, but also involves an active chat experience. It’s also compatible with Twitch, which makes it easy to broadcast your gameplay live. So if you’re looking to increase engagement on social media, Rumble is a great platform to use.

Final Word

You can’t ignore video marketing. 

Just under 50% of companies currently leverage video as part of their digital marketing strategy (including yours), and that number is set to continue growing steadily over the next few years. 

So if you aren’t already taking advantage of it, now is a great time to start building your video content strategy. Utilizing an online video editor and one of these social platforms could be your best bet.


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