Travel Advisors Selling the Caribbean (TASC) in conjunction the Organization of Eastern Caribbean States (OECS) is celebrating National Travel Advisor Day on May 5, 2021, by recognizing advisors for their positive efforts in promoting and selling travel to the region. Not only do travel advisors serve the needs of their clients, but they contribute to the generation of well needed economic activity throughout the region.
These two organizations that are committed to the economic growth and development of the Caribbean, TASC and OECS will collaborate to host the first Caribbean Virtual Expo on June 17, 2021. The one-day event will be staged as part of the Caribbean Heritage Month Celebrations under the theme “From Survival to Sustainability: Charting the Future Course of Caribbean Tourism.” The Caribbean Virtual Travel Expo will be officially launched on National Travel Advisor Day and the TASC/OECS Team will spend the day encouraging travel advisors to register for the virtual learning initiative. There will be several online discussions about how TASC/OECS can support the travel advisors in generate sales, as they continue to make a significant economic impact, in one of the most tourism-dependent regions of the world.
This Caribbean Virtual Expo is designed to provide travel advisors with the hands-on education, product information and resources that they will need to navigate the marketplace in the “new normal.” The Expo will feature several industry leaders and exhibitors and will provide ”big vision and actionable tactics” to help rebuild the Caribbean travel business. The Caribbean Virtual Travel Expo will bring the energy of a virtual, global audience and travel advisors can participate from the comfort of their homes or offices.
“The OECS recognizes the importance of getting the word out on the reopening of Tourism in our region. TASC has a huge North American travel trade network who are eager to get back to selling the Caribbean and the OECS is pleased to partner and support TASC om this Caribbean Virtual Travel Expo that will showcase the uniqueness of our region and how visitors can experience our environment and culture safely’” said Dr. Didacus Jules, OECS Director General.
“At TASC, we strive to serve the needs of our valued travel advisors and on National Travel Advisor Day, we want to show our appreciation for all of their hard work in keeping visitors informed and inspired about developments in the Caribbean, especially during the pandemic. We offer our sincere thanks for their dedication and support. TASC is committed to providing the resources that they need to reboot their businesses and to get back on track in doing the job that they love, which is creating exciting Caribbean experiences for their clients,” said Derede Whitlock, TASC Senior Board Member.
During the past year, amid border restrictions, shifting protocols and property closures in over 25 different Caribbean destinations, travel advisors have provided ongoing status updates to keep their clients informed and inspired to defer and not cancel, their travel plans to the Caribbean. As new travel policies are being implemented by governments, airlines, cruise lines and tour operators, travel advisors will continue to play a vital role by not only selling the destinations and their unique offerings, but also selling overall confidence in the health and safety of the region.
Post-pandemic, the recovery of Caribbean tourism will be largely driven by the efforts of the travel advisor community. On National Travel Advisor Day, the TASC/OECS Team is calling on all industry partners to use the opportunity to educate travelers, suppliers, policymakers, and the media about the critical role that advisors play, as gatekeepers of the tourism industry. TASC will share Proud Moments During the Pandemic by highlighting stories about how travel advisors have made a significant difference in facilitating client itineraries to the Caribbean. Follow TASC on Facebook and Instagram to join the conversation and post or repost content using the hashtags #TravelAdvisorDay or #useatraveladvisor to celebrate and elevate travel advisors.
About TASC
TASC is an organization of leading travel professionals who seek opportunities for sales networking, connection, education, and advocacy. The TASC Facebook Group has become a catalyst for future trends in marketing the Caribbean in a post-COVID era. The group has grown beyond its travel advisor foundation to welcome destination marketers, hotels, travel trade, passionate entrepreneurs, and purveyors who highlight travel experiences that amplify Caribbean tourism.
About OECS
The Organisation of Eastern Caribbean States (OECS) is an International Organisation dedicated to economic harmonisation and integration, protection of human and legal rights, and the encouragement of good governance among independent and non-independent countries in the Eastern Caribbean. The OECS came into being on June 18th 1981, when seven Eastern Caribbean countries signed a treaty agreeing to cooperate with each other while promoting unity and solidarity among its Members. The Treaty became known as the Treaty of Basseterre, so named in honour of the capital city of St. Kitts and Nevis where it was signed. The OECS today, currently has eleven members, spread across the Eastern Caribbean comprising Antigua and Barbuda, Commonwealth of Dominica, Grenada, Montserrat, St. Kitts and Nevis, Saint Lucia, St Vincent and The Grenadines, British Virgin Islands, Anguilla, Martinique and Guadeloupe.
About the Caribbean Virtual Travel Expo
The Caribbean Travel Virtual Expo will offer unique and interactive digital marketing sessions and networking opportunities to instruct, excite, and ignite the passions of valued travel advisors and inspire them to set new records in Caribbean tourism sales. The event will be entirely digital and highly interactive, 100% free and open to all travel professionals, regardless of skill sets, experience levels and niche focus. Sessions targeting travel advisors will run from 8am – 5pm and sessions targeting travel enthusiasts will run from 5pm – 8pm. There will be a mix of 30-minute presentations and 45-minute educational sessions, with fun networking opportunities throughout the day. The TASC/OECS partnership will elevate the role that travel advisors play, as the Caribbean prepares to welcome visitors back in record numbers.
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