‘What Cool Looks Like’ Summer Campaign Wins Big At Awards Ceremony


The Antigua and Barbuda Tourism Authority’s (ABTA) award-winning #WhatCoolLooksLike global summer 2019 campaign, has won another award.

This time it’s a MarCom platinum award, for best integrated marketing campaign, the highest accolade conferred by the MarCom Awards.  The MarCom Awards honors excellence in marketing and communication while recognizing the creativity and hard work of industry professionals.

Meanwhile, ABTA’s #CoolisClean sub-campaign, focused on sensitizing the public on the importance of keeping Antigua and Barbuda clean has won gold in the digital video, animation category.

Over 6000 entries from corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies and freelancers were submitted to this year’s award season. Entries receiving scores of 90-100 are Platinum Winners, while scores of 80-89 are Gold Winners and 70-79 are Honorable Mention Winners.

The winner’s circle included major campaigns from Calvin Klein CK One, Deloitte, Bank of America, Conde Nast, Hilton, All Nippon Airways, Harvard Business School and Weber Shandwick.

Antigua and Barbuda is the only Caribbean destination to have been awarded as MarCom Platinum and Gold Winners in the 2019 Awards.

The MarCom Awards is an international creative competition which recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.

The #WhatCoolLooksLike campaign also won a Silver Magellan Award for Best Destination Marketing Campaign from the Travel Weekly organization, one of the largest and most respectable travel trade organizations in the industry.



  1. Antigua…Best Country in the WORLD. Check out the following…:
    1. Best Medical Facility in the OECS (MSJ)
    2. Among the fastest growing economies in not only just the region, also the World
    3. Tourism numbers breaking records
    4. A&B has been on no blacklist unlike many of our regional counterparts
    5. University of A&B
    6. Best regulated CIP program in the OECS region (most transparent program)
    7. Our HDI scores continue to increase during this administration tenure
    8. Nation at the forefront for reparatory justice
    9. Leading in the region when it comes to reducing the use of plastics.
    10. 33 ranking in the rule of law report (2019), which places us ahead of your USA (50)

    Yet you prefer to find some small issue to blow out of proportion to justify your need for the sky to be falling. Boss we live in a blessed though imperfect country



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