SportsMax partners with Digicel to cover the Winter Olympics


In another move to bring customers closer to the things they love most, Digicel has partnered with SportsMax, the Official Broadcast Partners of the PyeongChang 2018 Olympic Games, to provide exciting sports coverage to over 13 million customers. With 13 channels providing live and delayed content, customers will get the best in sports coverage on their TVs and on-the-go with the PlayGo app.

Transforming the way the region experiences the winter games, SportsMax will be broadcasting in full HD and providing multiple viewership options across 25 countries through traditional cable TV, mobile and free-to-air television. Digicel has the largest fibre to the home cable network and fastest internet speeds in the region, so this coupled with the ease of access to TV for all PlayGo subscribers gives SportsMax phenomenal reach across the Caribbean.

“We know our athletes will carry their tropical spirit and sunshine to compete in PyeongChang and even though we don’t have winter here, our athletes are still able to compete on a global stage among the best in the world” said Peter Lloyd, Director of Marketing at Digicel Caribbean Limited. He added, “We’re very proud of them and what they’ve achieved so far, because just qualifying for the winter games is an impressive feat and we want to support them in the best way we can, and that is by providing our customers with the best viewing experience to cheer our athletes on.”

Olly McIntosh, CEO of IMC and SportsMax said, “As the official broadcast partners of the PyeongChang 2018 Olympic Games, we’re excited to bring the best coverage of the games to our viewers across the region. The partnership with Digicel has enabled us to reach everyone, whether they’re at home or on-the-go through the PlayGo app for all Android or Apple users, regardless of network provider.”

In addition to the content from the games, SportsMax will produce and air daily shows, features and highlights covering all the activity. Smartphone users everywhere can download the PlayGo app from the Google Play store or Apple Store and watch the games no matter where they are. This puts the control in the viewers’ hands, allowing them to determine how and when they want to experience the games.

Customers in select Caribbean markets will also get free access to watch the PyeongChang 2018 Olympic Games on the PlayGo TV app with an active Quick Pick bundle and can enjoy the games wherever they go with one hour free streaming each day, so they can catch the action on-the-go without sacrificing their data.

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