Savings Campaign Inspires Youth to Get an Early Start on the Road to Financial Literacy


Two organizations that share a mutual passion for early financial education as the first step to youth empowerment, will collaborate to launch a national Youth Savings Campaign. SamuelFields Consulting (SFCG), a Community eLearning Partner and St. John’s Cooperative Credit Union (SJCCU) will celebrate Teach Children to Save Day on 22nd April, by addressing the need for financial education among the youth.

During the next two weeks, their teams will partner to make presentations at local schools to help students cultivate good financial habits. As Savings Ambassadors, the combined team will provide tips, tools and practical solutions about how to save, spend, donate and invest money.

To set the Youth Savings Campaign in motion, last Thursday, SFCG invited three inspiring teenage students from Island Academy School to their weekly digital show, Likkle Byte Ideas. Sienna Peters, Asafa Donovan and Jai Francis Christopher discussed the importance of financial planning, goal setting and saving.

These dynamic guests shared some of the strategies that they employ routinely to save for items on their “wish lists.” This includes setting aside weekly allowances, birthday money, cash from chores, or “box hand.”

“I was extremely impressed by the discussion with the youth on our show. Their insights about money management were well reasoned and this reinforces why we must provide our youth with financial education at an early age. This will help prepare them to deal with difficult situations such as unexpected emergencies, loan payments, and other challenging financial circumstances that they may encounter in the future,” said Megan Samuel-Fields, CEO of SFCG.

SFCG will continue to engage the youth on pressing financial literacy topics with the launch of the Virtual Youth Opportunities, Lessons and Outcomes (YOLO) Summit on June 5th. This learning experience will bring the youth together for a day of education, inspiration, networking and action.  As a prelude to this event, the YOLO Video Contest will be launched under the theme: “You Only Live Once so Make Your Money Count.”

Contest winners will receive $500 and the youth are invited to use their creativity to develop an inspiring message to help influence their peers about the importance of developing good financial habits.

To Register for the Virtual YOLO Summit, visit:

To listen to the 𝗟𝗜𝗞𝗞𝗟𝗘 𝗕𝗬𝗧𝗘 𝗜𝗗𝗘𝗔𝗦 𝗦𝗛𝗢𝗪:

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  1. Long overdue, being financially savvy has always been the way to survival and long term security.

    Those who are fiscally sound have always known this, and teaching it from a young age will teach the youth that a saving mindset is a lot better than looking to use credit as a way out.


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