Officials seeking to create social media buzz around Antigua and Barbuda


The Antigua & Barbuda Tourism Authority in partnership with influencer specialist Traverse, is set to host the Caribbean’s largest influencer conference, from April 30 – May 5 2018.

For the conference, the term ‘influencer’ will encompass bloggers, YouTubers, Instagrammers and professional photographers, all with high engagement and interaction in their market.

Antigua and Barbuda Minister of Tourism,  Charles Fernandez said, “The goal of the conference is to create a social buzz around Antigua and what the island offers visitors, as well as encourage the circulation of new photo and video content from these carefully selected influencers, to encourage visitation with new audiences.”

The destination has begun to welcome the 40 influencers, with groups from the UK, Europe, US, Canada and other areas of the Caribbean, arriving this weekend for a week of interactive workshops, events and island exploration.


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  1. Largest Caribbean influencer conference with 40 participants? Am I reading this article correctly?

  2. Were any non-govt antiguans & barbudans invited as participants or observers?

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