The tourism product was the focus of today’s Annual Tourism Strategy Meeting attended by teams from the Ministry of Tourism, Antigua and Barbuda Tourism Authority, Airport Authority, St. John’s Development Corporation, Antigua Pier Group, National Parks Authority, and other key tourism partners.
Minister of Tourism The Hon. Charles Fernandez addressing the gathering ahead of the presentations said:
“Today, we will be taking a strategic and in-depth look at tourism product and what must be done to improve it.
This meeting offers us an opportunity to respectfully listen to one another, to learn from one another and to share ideas about programs that will continue to propel Antigua and Barbuda forward in what is an already impressive momentum.”
Amongst the product sharing presentations that the team received was the Ministry of Tourism’s strategic direction for the tourism sector; and updates on Barbuda’s recovery, airlift into the destination, accommodation, the yachting sector, and improvements in the infrastructure.
The contributions received during the meeting will be utilised in the development of the destination’s marketing strategy.
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Absent from the meeting are the gardeners, Waite staff, cooks, maids, receptionists, bartenders, craft vendors, beach bumbs, water sports crew, bellhops, janitors, travel agent reps, taxi drivers, activity coordinators, tour guides, customs and immigration officers.
These are the persons that can improve the product they have most of the information.
Another big brains highfalutin talk shop.
So true… Most of these people in that meeting I’m sure never work in the hotel industries.
Rastaman you are so correct! These are the individuals who are mostly able to give direct feedback from the guests and other parties involved. They are forever on the ground and as a result would be able to better give ideas and come up with solutions to improve our product overall, but the bureaucratic system in this country is appaulling and unheard of SMDH
It always baffles you, the persons who are on the ground are never engaged from the origin, then they make all kind of decisions for you, not truly understanding the nature of the issue
Good point about the people on the ground not being present. However, in order to improve our product we need to improve our tourism “plant”, that is upgrade the properties we have to a good standard and build new ones we new attractions. This administration just keep promising and doing ground fakings and nothing happening. It is best to say it is difficult to get investors than to come up with sham projects thinking that we are fools.
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