Marketing Training for Credit Union Employees and Members Will Improve Financial Performance


In a knowledge-based economy, training programs can give employees and employers a competitive advantage. Megan Samuel-Fields, CEO of SamuelFields Consulting Group (SFCG), a consortium of financial wellness experts, considers training to be an investment that has  real and measurable effects on an organization’s financial performance. She believes that by increasing employees’ knowledge, it will lead to continuous upskilling and innovation.

Samuel-Fields sat down with presenters of the upcoming Marketing and Business Development Workshop for Credit  Unions. The Theme: “Innovative Marketing Tools to Strengthen the Brand, Member Loyalty & Community Impact.” Impact. The workshop will be held on May 24 & 25 | 2 – 5 PM via Zoom. (See discussion:

Presenters, Derede Whitlock and Erica Henry-Jackman will discuss various marketing tools and techniques including branding, advertising, digital marketing, social media, content marketing and visual storytelling. They highlighted some of the topics that will be discussed at the workshop:

  • How to Maximize Your Marketing Budget With Mindful Metrics to Measure Performance.
  • Putting Your Brand’s Best Foot Forward: with the Best Marketing Tools to Strengthen Your Campaign.
  • Digital Tools to Improve the Member Experience: Myths, Tips and Marketing Mix.
  • Unifying Your Marketing Message to Address the Needs of a Diverse Membership Base.

The SFCG team believes that training demonstrates initiative and dedication to achieving excellence. They recommend the workshop for credit union executives, employees and members who handle any of the following tasks:

– Marketing

– Business Development

– Content Creation

– Business Analysis

– Digital Marketing

– Graphics

– Membership Specialist

– Strategy Development

– Community Impact

“Employee training programs can help organizations avoid costly mistakes. When an expert can tell you whether a particular marketing activity does or doesn’t work before you try it, it can make your life a whole lot easier. It gives you confidence and credibility to reduce the guesswork,” said Megan Samuel-Fields. “This workshop wil close the marketing skills gap with tools and techniques that will help you stay up-to-date on the latest trends in a rapidly changing marketplace.”

Participants in the workshop can look forward to:

– Cutting-edge Marketing Sessions

– In-depth Case Studies

– Professional Development Training

– Tips and Tools to Elevate Your Marketing Plan

– An eBadge to Demonstrate Completion

The cost of the workshop is $250EC per participant and you can register with the Antigua and Barbuda Cooperative League Limited at Tel:462-9117 or Email: [email protected]. For more info, click:

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