(Winn FM)
One Barbadian hotelier is explaining why he is not optimistic about the future of regional airline LIAT.
That position, although Antigua and Barbuda Prime Minister Gaston Browne is promising to invest fifteen million US dollars in the cash-strapped airline through a loan from Venezuela-based Banco de Alba.
Adrian Loveridge tells WINN FM that LIAT continues to be plagued with problems, and unless it can get a profit-making formula, the company is doomed.
Loveridge is among those who remain opposed to Caribbean governments imposing a rash of taxes on air travel tickets including those of LIAT.
Critics of that measure argue that the governments are in essence making air travel in the Caribbean a lot more expensive to the detriment of the travelling public and LIAT.
Loveridge is fully on board with that assessment, and says the hotels in the region are also suffering because of this.
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For LIAT to get back on its footing, they need to drop their traveling prices and find other means to deal with operational cost…. LIAT is now getting stiff competition from online shopping and the attractive prices to travel to the States and elsewhere….. Whereas in the past persons used a weekend and moreso a day to go shopping in Puerto Rico & St Maarten, it is not happening now because of the exhorbitant prices..
Why would lowering airfare compete against online shopping? Further there is more room for airlines delivering packages during the Christmas season since online . Online Shopping demands outweigh available flights. Persons no longer need to travel overseas to make purchases since it can now be all done online. My take is there is room for LIAT to participate in this space because the exiting airline (AmeriJet) has had issues meeting especially the Christmas demand. There is already talk of LIAT operating the lucrative Miami route
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