From Brick and Mortar to Digital: How to Successfully Create a Digital Alternative


We all know consumers love the instant gratification that comes from going to a physical store, be it to buy a new product or get some kind of service provided. As more customers rely on digital outlets and ordering online, having a digital alternative is a must. If you’re not sure where to start or if you should invest the resources to do this – make sure to check out the below.

The Benefits of Going Digital

Before we start getting into all the benefits, we’ll start this section off with a successful example of a traditional business that now has a digital alternative.

Nowadays, players can check out games in a brick-and-mortar casino and enjoy a selection of online slot games. This ranges from classic slots to themed ones and even innovative slots like Fruit Stack with a wheel-of-fortune-style bonus round. Casino games are typically also available on mobile and tablet browsers, making it easier for users to play on the go.

Your business may have a broader audience as there are fewer geographical limitations online. Taking your products/service global can provide you with endless opportunities for growth, and thus improve your ROI. Essentially, you don’t need to pay for rent or inventory in the digital space, and those tend to be one of the largest business expenses. If you decide to go for a hands-on approach and create everything from scratch by yourself you can do so thanks to the countless online tutorials, which will further reduce your expense.

Finally, most stores can’t be open 24/7, but a website or social platform is always available. Customers can purchase your services and products at any time, and we all know convenience will only make them more satisfied.

Creating a Digital Platform

Creating a digital platform is pretty straightforward, as long as you analyze your current business and identify the best approach. For most businesses, you can start by creating a website and developing a strategy to increase engagement and build an audience.

You can either hire a website developer to create the platform or create one using one of the available website building tools. Make sure to use SEO techniques such as keywords and linking to high authority and relevant websites, to ensure your site shows up on Google searches.

Next, it’s time to focus on building a social media presence. You’ll need strong presence on social media platforms, and choosing which social media to use will depend on your target audience. For instance, the younger generations tend to prefer TikTok, while the older ones prefer Facebook. You can take this into account when posting onto social media: for example, scheduling posts on X, Meta Business Suite, and LinkedIn. When are your followers online the most? Is it more logical to target posts to young professionals after 5pm? Or should you schedule your posts for 1pm if you’re aiming for younger people? Using analytics can be enlightening and will help you determine the best digital marketing strategies.

Leveraging technology to improve your business is a basic practice that works very well in this digital age. Growth and expansion go hand in hand with innovation, so don’t dismiss the opportunity that the online world can provide. Make sure you factor in your target audience and plan your digital engagement eff

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