Antigua And Barbuda Shines At Caribbean Week In New York City

Guests attending Antigua and Barbuda's sponsorship of CTO Women’s Empowerment Breakfast

The Honourable Charles ‘Max’ Fernandez, Antigua and Barbuda’s Minister of Tourism, Civil Aviation, Transportation and Investment, and Colin C. James, CEO of the Antigua and Barbuda Tourism Authority (ABTA), led a dynamic delegation of Antigua and Barbuda tourism executives to the Caribbean Tourism Organization (CTO) Caribbean Week in New York City. Their active participation in various forums, including pivotal discussions on inter-Caribbean air service, the transformative influence of Artificial Intelligence (AI) on the travel industry, and engaging with journalists at the Caribbean Media Marketplace organized by the CTO, was instrumental in the event’s success.

The ABTA made a significant impact during the week with the inauguration of a new CTO initiative, the Women’s Empowerment breakfast meeting, a powerful testament to the ABTA’s unwavering commitment to gender equality and the profound recognition of women’s contributions to the travel industry. Sponsored by the ABTA, the event provided an exclusive platform for the women attending Caribbean Week. CEO James delivered the opening prayer and Minister Fernandez’s remarks, encouraging the women to embrace their influence, foster collaboration and influence, and lead with purpose and passion. The women’s empowerment meeting was a standout event of the week, and the ABTA is steadfast in its dedication to continue this empowering initiative.

CEO James was commanding with his television interview, a live broadcast on WPIX 11, the leading television station in the tri-state area. During the broadcast, James stated, “Our twin island of Antigua and Barbuda is famous for its 365 beaches, but as our tagline says, the beach is just the beginning. There are countless activities to enjoy year-round, from art festivals and sailing regattas to romantic vacations and gastronomy festivals, so we invite you and your audience to visit and discover a vacation experience that will satisfy even the most discerning traveler.” His interview, accompanied by the culinary skills of Antiguan Chef Claude Lewis, who prepared a seafood salad featuring the Black Pineapple, reached an audience of 3 million viewers, effectively promoting the destination to a wider audience.

The ABTA also hosted a dinner meeting for twelve respected journalists from prominent publications, including the New York Times, Travel & Leisure, Forbes, USA Today, and Food & Wine. During the dinner, CEO James engaged in a lively discussion about recent developments in the tourism sector. At the same time, Minister Fernandez expressed heartfelt gratitude to the media for their invaluable and ongoing support, saying, “In today’s world, where travelers receive information from multiple sources, it’s crucial to have established and respected platforms like yours to rely on for accurate and informative content. Your efforts have significantly contributed to the increase in visitor arrivals, which we are currently enjoying.’ He concluded, “On behalf of my tourism industry partners and the people of Antigua and Barbuda, who depend on tourism for their livelihood, I extend my heartfelt thanks to you.” 

The ABTA team included USA Director, Dean Fenton; Marketing Communications Executive, Arah Robins; Senior Digital Marketing Officer, Abena Merchant; and Digital Media Manager, Sharifa George.

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