Loop News – Prime Minister Gaston Browne has held talks with former French Prime Minister Dominique de Villepin.
In a statement, the Office of the Prime Minister said Browne and de Villepin’s discussions focussed largely on ways to develop and promote niche tourism sectors and how to achieve quality country branding.
“Mr de Villepin spoke extensively of the benefits of gastronomic tourism as an example of developing niche market, and he cited several examples of countries that have begun to move in that direction, indicating that he had worked closely with several of these countries to enter the market,” the PM’s Office said.
“Expanding on his thesis, Mr de Villepin emphasised that gastronomic tourism was part of the high-end tourism market that was known to bring greater economic benefits to a country’s economy.
He advocated for the recruitment of renowned or celebrity chefs who could utilise their skills and celebrity status to develop a unique gastronomic product that would be part of a country’s brand”.
The statement said Browne, who is in France for several engagements, provided de Villepin with a summary of how tourism has benefitted the country since independence.
Antigua and Barbuda is a top destination for holidaymakers welcoming over 600,000 tourists yearly.
The sector represents approximately 48 per cent of the country’s GDP.
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