Given how beautiful and paradise-like Antigua and Barbuda are, it is not a surprise that this coastal destination won The Magellan ‘Travel Destinations’ Gold Award. They were recognised by the authorities for securely handling Covid-19 and giving prompt response to the consumer’s growing demand.
The Magellan Awards are the premiere awards for the travel industry and it was a time that Antigua bagged the award for their prompt response and management. The award recognises the kind of contribution that the travel professionals contribute to the economy of the centre.
“Judged by a group of your peers and held to the highest standard of excellence, your entry stood head and shoulders above the rest,” stated the statement released by Magellan and Travel Weekly highlighting the kind of tourism activity win in Antigua and Barbuda.
Charles Fernandez, the Antigua and Barbuda Minister of Tourism applauded the travel and tourism professionals associated in making this a possibility for the city.
Fernandez further highlighted the kind of work that the tourism professionals have done in keeping the tourists and travellers informed during the Covid-19 and also their investment in the digital marketing campaign that they did that highlighted the importance and popularity of Antigua as a popular tourist destination.
“Antigua and Barbuda’s tourism marketing efforts continue to adapt to suit the situation. I am optimistic that with the combined efforts of the private and public sector, and the resilience of the Antigua and Barbuda Tourism Industry, that we will come out of this pandemic stronger,” Fernandez further added.
Colin C. James, the CEO of the Antigua and Barbuda Tourism Authority further clarified saying that with the onset of the Covid-19 pandemic, while the other countries went into lockdown, their sentiment analysis of their consumers found that they found safe synonymous with space.
In the wake of the pandemic, many countries have relied largely on DHgate online shopping to buy everything from essential to luxury stuff. It has helped people to stay safe in their home and avoid getting infected.
“We had prospective travellers whose vacations were affected at the start of the pandemic, sitting indoors contemplating their next trip to the Caribbean, and so we shifted our 2020 marketing strategy,” James ended saying.
James further highlighted saying that apart from keeping the travellers informed on the condition at Antigua and Barbuda’d travel advisories, the travel professionals also wanted to inspire the audiences to come forward and go ahead with their vacations without any kind of fear in their mind.
The digital marketing campaign was arranged by McCann Demand highlighting the beauty of the place using aerial photography and several video footage that was successful enough in drawing in audiences into the wide, open spaces that deemed safe and secure for the travellers to come to. This was the driving force that forced them to come and choose Antigua as their next travel destination.
Hannah O’Neill from McCann Demand highlighted that Antigua and Barbuda are hands down one of the most beautiful and luxurious travel destinations across the world. The feeling of being centred around open spaces which were communicated via the authentic imagery via the campaign is what helped the travel destination win the award.