Dear Editor,
I am writing to express my deep concern regarding the declining viewership of ABS TV, Antigua’s only television news station, despite having over 100,000 Facebook likes.
This alarming trend is indicative of a shifting media landscape, where online news portals such as AntiguaNewsRoom.com are gaining popularity and attracting a significant portion of the audience.
ABS TV has in the past been a reliable and trusted source of news for the people of Antigua.
Its limited coverage of local and international events has served as an important platform for disseminating information to the public. But the entity, though funded by the tax-payer is tainted with bias of every kind.
However, the rapid decline in viewership poses a serious challenge to the station’s ability to fulfill its journalistic responsibilities effectively.
The rise of online news portals cannot be overlooked.
The convenience and accessibility they offer, coupled with their ability to provide real-time updates and diverse perspectives, have attracted a substantial audience.
AntiguaNewsRoom.com, in particular, has emerged as a formidable competitor, successfully engaging readers with its comprehensive coverage of both national and international news.
While social media platforms, such as Facebook, provide an opportunity to reach a wide audience, the number of likes alone cannot be considered a true reflection of ABS TV’s viewership.
It is crucial for the station to adapt and capitalize on the changing media landscape by embracing online platforms and providing content that caters to the evolving needs of the audience.
To combat this decline, ABS TV should consider the following strategies:
- Strengthening Online Presence: ABS TV should prioritize its online presence by establishing a user-friendly website and actively engaging with viewers through social media platforms. Regularly updated content, live streaming of news broadcasts, and interactive features can help regain and expand its viewership.
- Diversifying Content: ABS TV should strive to provide unique and engaging content that differentiates itself from online news portals. In-depth investigative journalism, human interest stories, and community-focused reporting can attract viewers who seek in-depth coverage not readily available online.
- Collaborative Partnerships: The station could consider forming partnerships with online news portals or other media organizations to share resources and cross-promote content. This approach can enhance ABS TV’s online presence and attract viewers from different platforms.
- Data-Driven Decision Making: ABS TV should invest in market research and analytics to gain insights into audience preferences and consumption patterns. This data-driven approach will enable the station to adapt its programming and delivery methods accordingly, ensuring its relevance and resonance with the audience.
It is essential for ABS TV to recognize the challenges posed by the changing media landscape and take proactive measures to adapt.
By embracing online platforms, diversifying content, and leveraging strategic partnerships, the station can revitalize its viewership and regain its prominence as the primary source of news for the people of Antigua.
I believe that a strong and independent television news station is vital for a well-informed society.
ABS TV has in the past played a significant role in shaping public opinion and fostering democratic discourse in Antigua.
It is my sincere hope that the station can overcome its current challenges and continue to serve the community but first is must understand its purpose for people and not politicians.
Yours sincerely,
Teefie
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This article should also mention that the overall reason in ABS’ declining viewership; is this station being the mouthpiece for the ABLP government.
Simply Stomach turning 🤢
Can’t they get a better pic of ms. Braithwaite?
This pic is horrible?
Is this deliberate?
End the propaganda on abs?
Problem solved.
I agree with everyone you said, especially if Ms Braithwaite… Geeze!
I totally agree with changing that pic…
That picture is part of her evil image!
@ BRXTONIAN
Do you work ? This Guy go against anything where ABLP is mentioned. He is such an AWFUL Person. Shame on you BRIXTONIAN.
Remember @ GEL, when Brixtonian writes the ABLP acolytes SIT UP and take notice … it’s a gift! 😉
It is being used as a political football. Too much politics and pushing the ABLP agenda, not Balanced. Let’s take the African fiasco- can remember and Chet Green was in radio defending, saying to the bitter end that they were tourists and adding to Antigua’s economic. While they were at supermarkets and could not pay for a pound of onions.
Next you have Lionel Hurst weekly spuing a bunch of lies and propaganda to the nation every week. This us why ABLP found itself in trouble during the last general elections and if an election were to call were to be called right now UPP would win handsomely.
@ Gel. But he speaks the truth right? I dare you show proof that he doesn’t have proof. I am patiently waiting.
ABS needs big changes. I’ve stopped watching there one sided news.
numbers don’t lie. People do. The “writer” has a gripe. Try some angostura bitters.
ABS from its creation was always the propaganda arm of the Labor Party.
While the strategy outlined for saving ABS would be valuable to another station interested in arresting its declining audience; they will not solve ABS problems, for the changes outlined would not be considered.
Who are the shareholders of ABS? The tax paying public who spend their time bickering along political party lines rather than suggesting policy solutions.
Even ABS audience from an older generation has moved on to other sources of news and entertainment.
The politicians recognized the declining relevance of ABS and have created their own propaganda radio station arms. ABS is just a supplement to those stations. The younger generation is mobile and has short attention spans. News as entertainment is their only news. Culture as entertainment, and even politics as entertainment is what they want.
Many of the younger generation understand that ABS is more like a misinformation filter rather than news organization.
If ABS were to go private, the strategy outlined by the writter is certainly a workable solution. The politicians would never consider taking ABS private for they would loose an arm of their propaganda machine
Antigua News Room Editors: Could you please post another picture of that lady above. For that one is looking rather strange. Could you imagine waking up and seeing that face.LOL
If any open-minded person wants to seek the truth, they should not look to any government run entity, that’s is established knowledge that all should know. If you want open honest dialogue, find someone in the middle, like Jesus Christ was.
ABS from its creation was always the propaganda arm of the Labor Party.
While the strategy outlined for saving ABS would be valuable to another station interested in arresting its declining audience; they will not solve ABS problems. Who are the shareholders of ABS? The tax paying public who spend their time bickering along political party lines.
Even ABS audience from an older generation has moved on to other sources of bews and entertainment.
The politicians recognized the declining relevance of ABS and have created their own propaganda radio station arms. ABS is just a supplement to those stations. The younger generation is mobile and has short attention spans. News as entertainment is their only news. Culture as entertainment, and even politics as entertainment is what they want.
Many of them understand that ABS is more like a misinformation filter rather than
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