As a lawyer, if you don’t have clients, you don’t get paid. You need to get out there and advertise yourself to ensure that people keep calling for your services. Of course, there are a lot of different methods of advertising available to lawyers. It can be difficult to determine which method you should use. Some are more effective than others.
Here are 8 effective ways to advertise lawyers.
Maintaining relationships with current clients
Depending on what area of law you practice, there is a lot of potential for repeat business. It’s a good idea to maintain regular contact with past clients to remind them that you are available for their legal needs now or in the future. Send Christmas cards to your clients and even offer to take them out to dinner. You can also throw small parties at your house for all of your clients. When you add a social aspect to your relationship, they are more likely to go to you when they need a lawyer.
Ask for referrals
Your past clients may not necessarily need your services after you’ve completed the job. Divorce lawyers, for example, probably won’t get too much additional work from their client after the divorce is finalized. However, your client may know other people who could use the services. Be sure to let clients know that you are accepting new clients if they know anyone. When someone gets a recommendation from a trusted friend, they are likely to take the recommendation.
Utilize Social Media
Everyone has Facebook, Twitter, and Instagram nowadays, if not even more social media platforms. Joining is absolutely free. People also constantly look at their social media accounts throughout the day. Add your clients and any potential clients so that they can see your posts.
You should post about your services a couple of times a week to let people know what you can do for them. You don’t want to send out promotional posts too often, though If you do, it can cause people to unfriend you. People don’t want to see too many promotions on their news feed. Don’t be afraid to post some personal information, such as family pictures, as well. It makes you more accessible and trustworthy.
You can also get ads on social media. Being so popular, many people decide to advertise on these platforms. Ads for lawyers can reach a variety of people in your area quickly. You have options on what type of ads to use. Pay per click advertising means you only pay when people click on your ad. Other ads have a flat fee. Both can take you to the next level in your practice.
You need to establish yourself as a leader in your field. Do this by creating original content in the form of blog posts or videos. You can go over different legal topics, or tell funny legal stories. Be sure to post the content both on your website and on your social media accounts. If the post is interesting enough, it might even go viral. Posting content regularly also helps establish your online presence. Be sure to use keywords that people might search in the content to help search engines direct people to you.
People love televisions. It offers a great source of entertainment. To help fund television shows, networks sells advertising space. As a lawyer, it can be beneficial to make a television ad and run it. When making your ad, you want to be memorable. You also want a phone number that people will be able to remember. Consider making it into a jingle. Television ads are more expensive than some of the other options, but you’ll also reach a lot of people. Be sure to stick to a local station to reach the people in your area. Day time ads, while more expensive, will also be more effective than late night ads.
Millions of people drive past billboards every single day. Many of them drive past the exact same billboards on their way to work or school. Take advantage of this opportunity by putting up a billboard of your own. You want to include a phone number and your location as well as what services you offer. If you think you are rather good looking, you may even want to put a picture of yourself on the billboard, too. Location is everything when it comes to billboards, so make a point to put it on a very popular highway in your area.
Work with other lawyers
While you need to establish and maintain relationships with your clients, it’s also important to establish and maintain relationships with other lawyers in your field. You can work together to refer clients to each other when one of you has too heavy of a workload. You may even choose to join a popular firm. The firm will get clients for you. Of course, you will have to share with the other lawyers in the firm since you will all be sharing the work.
You never know who you are going to meet when you are out and about. Whether you are at a party, dinner with friends, or the grocery store, you should strike up conversations with people. You never know when work will come up. The person you are talking to might even need your services! Have a business card with your contact information handy for when they are ready to reach out to you about business. Make the card stand out with dynamic colors or pictures. When talking to people, be sure to hold yourself to a certain level of professionalism to ensure that you don’t tarnish your brand in any way. You don’t want to get noticed for the wrong thing.
Practicing law is a large portion of your job as a lawyer. Another large portion of the job is promoting yourself in every way you can. If you work hard and use the methods mentioned above, you will see an increase in phone calls. Remember that you want quality clients. To help ensure this, be clear about your services. You should also be clear about any promotions so that there are no miscommunications. As you please more clients, it will grow your business even more.