TikTok was the most downloaded app in the first half of 2020. It has grown a lot since the pandemic. This makes Tiktok a potential platform not only for entertainment but for monetization through high engagement also. Having a high engagement rate on Tiktok serves several benefits. From gaining popularity to getting several offers from brands for collaborations, it helps to provide a lot of opportunities. There are many ways to increase engagement on TikTok. You can always buy TikTok followers, but keeping them interested in your content takes a little effort.
Engagement on TikTok can be in the form of likes, comments, shares on your videos and if you require some assistance to get them in bulk, we are here for your rescue.
In this article, we are going to tell you 5 secrets to increasing engagement rate on TikTok.
1. Use the first three seconds for your content
The first three seconds of the video mean everything on TikTok. They determine if viewers would like to watch the video till the end or not. Remember, with numerous videos to watch, people will only be interested in watching the content that seems appealing and exciting.
Only a few of your existing followers get the notifications whenever you release a new video. TikTok uses this tactic to motivate creators to be more creative. TikTok sends notifications to all your followers only when the first batch of viewers watches the full video. This means that your video won’t receive more views if the first batch of viewers did not watch it completely. The TikTok algorithm gets the impression that your video is boring, hence, many people won’t get the chance to see it.
Also, don’t invest too much in creating long videos that aren’t engaging enough. Instead, make the content innovative, fun, and organic for your viewers. Be sure to do your best efforts in the first few seconds.
2. Promote your TikTok content
TikTok is not only about creating appealing content and uploading them on the platform. At times, you should promote them to other people who are not part of your TikTok community.
You can promote your TikTok videos by sharing them on your other social media accounts, like Facebook and Instagram. You might also request a shout-out from other influencers to share your TikTok content with their people and in return, you do the same for them.
You can also add a link to your TikTok profile in your Instagram bio or on any other platform to encourage users to visit your TikTok account.
3. Do your research well
You will have to do quite a bit of research to make your videos go viral along with having a better engagement rate on TikTok. You must know about your followers’ needs. What does the public want to watch?
If you have a specific target audience, you’ll need to align your content with your audiences’ requirements. For example, if your target audience is mostly feminine, you will waste time creating men-related content.
Another key aspect to research is market patterns. As a brand or a new TikTok user, you can try to start by creating trending content. Your goal should not be to copy others’ content but to create those trending videos in a unique way.
4. Build formal relationships
You can increase your TikTok engagement by working with people in the same industry. Formal companionships can help you increase your TikTok followers, and hopefully, more content ideas too.
The person you decide to team up with should have the same motives as you. They should also have a brilliant reputation so that they do not impact your engagements negatively.
Here are a few tips to remember while choosing your TikTok partner:
- Keep your relationships formal.
- Don’t get too friendly if you do not know them well.
- Don’t reveal your personal or business secrets.
- Don’t ask for private data from your TikTok partner.
Formal relationships aim to build each other. As they share your videos, you should also share theirs, and in this way, you’ll grow together and improve your TikTok engagement.
5. Be consistent
If you post less on TikTok people won’t know you. Even your existing followers will assume your account inactive and no one wants to increase their following count unless it’s worth it. So, you should try to post consistently to increase your engagement on TikTok. It isn’t necessary to post daily, but don’t disappear for long durations. Try to post weekly, if you are busy.
A content calendar might also help you in creating posts on time and being consistent without degrading the quality of your content. You can also use various scheduling tools to post regularly and automatically if you don’t have the time to do it manually.
Consistency is the key to the success of all social media platforms, including TikTok. If you are consistent with your posts, your followers will always have something to look forward to. They will always find something new in your profile.
TikTok has a lot to offer for everyone irrespective of their age, gender, profession, etc. We hope these tips mentioned above help you get a step closer to your goals of increasing TikTok engagement.
Your key focus should be on the value and consistency of your content.