In the cutthroat world of modern industry, it’s a cold and lonely world for a business that exists solely on its own. Brand collaborations have existed for decades, but they are now more prevalent than ever. The entertainment industry is one of the best places to find partnerships and joint ventures between businesses, and these can help both parties achieve greater success.
Regardless of what industry a business may be in, there’s merit to joining forces with others and teaming up towards a common goal. Observing successful partnerships in the entertainment industry can provide a lot of inspiration.
Megaways Collaborations Have Been Huge
The online casino industry is one of the best places for innovations, and when a popular invention comes about, many developers jump on it. If you look through the jackpot slots, Megaways slots and more at Paddy’s, you’ll see that there are countless different studios making games with these mechanics.
Megaways is by far the most popular update in recent times, and there are myriad games that use this feature. These include The Goonies Megaways, Cash Strike Hotstepper Megaways, and Dynamite Riches Megaways. It all started when Big Time Gaming released the Megaways engine back in 2019 and it was an instant hit. Some of the world’s biggest studios such as Netflix and Microgaming collaborated with BGT to use the Megaways mechanic, and that helped it become one of the most popular options in the slot market.
Streaming Platforms Have Featured Various Crossovers
The streaming industry is another excellent place to see some innovative brand offers in action. Companies have always sought to jump on the popularity of series through advertising during commercial breaks, but the Netflix era has brought about fresh ways to do this. For example, Just Eat collaborated with Squid Game 2 by creating a Squid Game-inspired Just Eats menu as well as adopting the iconic ‘Red Light Green Light’ game for their advert. They also hosted a microsite inviting users to play a game of ‘Eliminate’ to win a $10,000 cash prize, mimicking the show’s premise, which was then followed by a rave with famous DJ Peggy Gou.
McDonald’s also ran a similar campaign in conjunction with Emily in Paris on Netflix. It brought out the McBaguette as part of a limited-time menu, after it featured in the show and attracted a lot of interest from customers. This acted as a great way for fans to connect with the show in real life.
Brand Collaborations Turn Marketing Into Entertainment
A lot of the time, brands sponsorships help to turn marketing into a form of entertainment. Indeed, there have been various memorable adverts over the years that have been lauded for their entertainment value. Coca-Cola has been one of the world leaders in this, with its sponsorship of the Olympics and the FIFA World Cup often leading to specialized ad campaigns.
Another recent collaboration was between Adidas and Patrick Mahomes, which led to various cinematic adverts showcasing the NFL star’s abilities. The sports company tried to replicate the success that Nike had when it partnered with Michael Jordan.
As Marvin Gaye and Kim Weston famously sang in 1966, It Takes Two. This is certainly the case in business, where collaboration can lead to great success. All business owners should learn from these excellent brand deals.
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