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The United Taxi Company is moving ahead with a digital overhaul and internal restructuring as it prepares for 2026, aiming to modernise operations, strengthen governance and improve enforcement at V.C. Bird International Airport.
UTC President Ian Joseph said the long-established transport provider is finalising an official website that will allow visitors to pre-book airport pickups and access island-wide transportation services online.
He said the company’s growing presence on social media has already generated positive feedback and warned that operators without a strong digital footprint risk being left behind.
Joseph said the digital push is taking place alongside internal reorganisation, which he described as necessary housekeeping following earlier disputes within the organisation.
He confirmed that legal and executive disagreements have been settled, with senior members intervening to resolve the matter internally and a joint proposal for resolution submitted to the court.
The restructuring follows a period of tension earlier this year that led to the election of a new executive team made up of both experienced and newer members.
Joseph said the process is intended to stabilise leadership and allow the organisation to move forward in a more unified way.
On enforcement at the airport, Joseph said progress is being made in addressing unauthorised operators, though challenges remain.
He said the airport authority is tightening regulations and designating areas to accommodate legitimate pick-ups, while efforts continue to curb illegal transportation.
Joseph said discussions with the Attorney General and technical drafters have begun to produce results, with assurances that outstanding issues will be addressed by mid-January.
He also said the UTC did not oppose recent increases in taxi licensing fees, particularly if the funds are used to improve road infrastructure. Joseph noted that drivers invest heavily in their vehicles, with start-up costs exceeding EC$200,000 per operator and more than EC$1.2 million recently spent on vehicle upgrades at the airport.
Poor road conditions, he said, can be uncomfortable for visitors and embarrassing for drivers who serve as frontline representatives of the tourism industry, especially on popular routes such as Devil’s Bridge and roads around the airport.
Looking ahead, Joseph said the UTC is focused on unity, enforcement and modernisation, with plans to regularise illegal transportation, strengthen collaboration with authorities and expand its online presence.
The goal, he said, is not simply to survive but to remain competitive by delivering the convenience, reliability and professionalism expected by modern travellers.
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Kudos to the team of my former workplace in modernising their structure. This idea of expanding their reach thru using the internet and global partners was something I advocated for over fifteen years ago. I, Joan Salmon, (yes, I am not afraid to put my name out there) advocated for the institution to build their own website and not just depend on walk-ins or local travel agents. At that time I suggested partnering with agencies in the wider hemispheric regions that the country did business with, Canada, America, Germany, etc., but I guess it was a case of ‘the messenger, not the message’. I am now retired but very heartened by the steps being taken by Mr. Ian Joseph and this new executive. I wish them much success and I entreat them to please remember that the continued education of the general membership is most important to the growth of the body as a whole.
Congratulations.