In today’s day and age, it is more important than ever before to market tourist destinations, and to set yourself apart from the rest. So, let’s take a look at some innovative techniques for increasing tourist arrivals.
Personalized Experiences
Personalization has been transforming a wide range of industries over recent years – from retail to online casino games. For example, more and more retailers such as Wayfair provide their shoppers with personalized recommendations and offers tailored to each consumer’s individual preferences. In iGaming, games like Plinko Go offer players the opportunity to customize the volatility and RTP of the game to switch up the gameplay. Users can adjust the number of prize pots up for grabs, and drop their balls to be in with a chance of winning personalized multipliers. In both examples, personalization provides audiences with an engaging, immersive, tailored circumstance, which can improve the overall customer experience.
With this in mind, it is almost no surprise that personalization is also transforming the tourism industry, too. Perhaps one of the key sticking points of travel is having to book all your travel and accommodation, as well as planning an itinerary. As each person will obviously have different preferences, this can be a time-consuming and tricky task. In light of this, tourism ecosystems are expected to see a rise in popularity in tourist destinations, as they can provide the tailored recommendations you’d see in retail, as well as customizable options like you’d find in iGaming. This allows tourists to develop a personalized travel plan with as little stress as possible, encouraging more footfall in these technology-backed areas.
Networking and Partnerships
It is important for tourist destinations to keep an eye out for organizations, suppliers, and traders that could make for lucrative partnerships. By identifying key brands that hold similar brand messaging and values, this can help to solidify the reputation of the destination, foster a sense of trust, and even open the door to new opportunities.
The success of this technique has been exemplified in Antigua and Barbuda. The Antigua and Barbuda Hotels and Tourism Association hosted the 9th annual Showcase Antigua Barbuda this year – a travel trade event showcasing and networking with travel partners and suppliers from local areas and international markets alike. Due to the success of this event, Antigua and Barbuda have projected that this will be a record-breaking year for tourist arrivals.
Utilize Data
Firstly, destinations need to build up a large bank of data about the people that visit. This can include things like the average age of tourists, what accommodation is the most popular, and what kinds of attractions they frequent. This will allow them to build up a picture of their current audience, and also highlight areas that are untapped by their current marketing.
This can be used to inform the attractions that are highlighted, how it’s done, and through which platforms. For example, those who prefer cultural attractions can be directed to things like the Museum of Antigua & Barbuda or Nelson’s Dockyard, whereas beach bound tourists may prefer recommendations like Dickenson Bay and Runaway Bay.
There you have it – just a few ways in which the tourism industry is increasing tourist visitor arrivals, through traditional marketing techniques and innovative technologies. All that’s left to do is jet off and enjoy!
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