The Benefits Of Real-Time Video Chats For Global Businesses

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Video chat platforms have opened up new worlds as they’ve made global communication easier and more affordable for everyone. Not only are they being used by individuals to stay in touch with loved ones, but they’ve also become a valuable resource to meet new people, build strong and romantic relationships, and learn about different cultures. These video chatting apps have also been essential for organizations, businesses, and schools, especially during the height of the global lockdowns.

Video conferencing or chatting enables people to meet face to face without having to travel, which makes it a must for multinational corporations or businesses that offshore their operations to other countries. As growing cloud-native enterprises and urbanization is projected to drive the growth of video chatting apps, it is estimated that the video conferencing market will be valued at $21 billion by 2032. We can expect that millions of companies will become more reliant on video conferencing in the coming years, so if you’re a business owner, here’s what you need to know about the benefits of real-time video chats for global businesses, and how it can help your brand grow.

Enhances Engagement and Connectivity

Video chatting platforms have changed the world since they’ve enabled families to stay connected. They have also given us a quicker, more accessible, and inclusive way to communicate with others, which has been a big help especially during emergencies or times of crisis. What’s more, apps like InstaCams have given us opportunities to hone our social skills since they offer people a safe space to build confidence in speaking with others.

International businesses, as well as companies that allow their employees to work remotely, have also seen how video chat apps can improve their staff’s overall work experience. According to a survey, 76 percent of respondents say that seeing other people on video enhances the engagement of remote participants. Since team members in a workplace can see one another’s faces and expressions on video chats, they’re able to build interpersonal bonds, rapport, and trust. This leads to enhanced employee engagement and a healthier work culture.

Better Work-life Balance and Productivity

Back in the day, some employees who worked for multinational corporations would miss important meetings due to schedule conflicts or because they were unable to travel for it. But today, there’s less chances of missing a meeting since you can always attend one through a video conference. With a few taps on a screen, employees can hop on any meeting, whether they’re at home, at the office, or even while they’re on holiday. This flexibility enables better work-life balance and enhances productivity without affecting an employee’s well being.

Promotes Professional Growth

Attending seminars and training sessions is a must for professional growth. According to recent data, the average employee receives 57 hours of training per year, with multinational corporations handling expenses such as the trainer’s fee, travel expenditures, and training materials, among others. Face to face training may have its advantages, but online training via video chat platforms can reduce costs for participant travels and other fees. Businesses can use video chat apps to invite experts from different parts of the world to hold webinars, while their in-house trainers can use these digital tools to onboard and train new employees. 

Video chat apps have transformed the way we communicate and do business. Using video chatting platforms can enhance communication, work-life balance, and professional growth in a global workplace, which can lead to better productivity and a thriving business.

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