(Daily Mail)
Taylor Swift’s upcoming studio album Lover has pre-sold nearly one million copies around the world, according to Republic Records founder Monte Lipman.
Lipman told Variety Tuesday that ‘the anticipation of this album,’ which will be released Friday, ‘is extraordinary.’
The last album released to surpass one million in sales in its first week was Swift’s 2017 record Reputation, which included the lead single Look What You Made Me Do.
The 29-year-old singer-songwriter’s catalog – a source of controversy in recent months after Scooter Braun bought the rights to it for $300 million in June – boasts a number of multi-platinum albums such as Reputation, which has sold 2.2 million units in less than two years; and 2014’s 1989, which sold more than 6.2 million units.
The Grammy-winner’s sales feats come in a day and age of reduced full album sales amid the popularity of streaming.
Swift has hyped up the upcoming record, her first in nearly two years, with four songs she’s released to the public to build anticipation. They include the tracks Me!, The Archer, You Need to Calm Down and Lover.
Swift is set to go on the promotional trail for the album with upcoming appearances on Good Morning America and at the MTV Video Music Awards.
Swift’s seventh studio album marks her first on her new deal with Republic and Universal Music.
Her previous material was sold to Braun’s company Ithaca Holdings by Scott Borchetta, the owner of her original label, Big Machine Label Group.
Swift complained about the purchase in June, calling Borchetta’s sale to Braun her ‘worst case scenario’ and saying that her ‘musical legacy is about to lie in the hands of someone who tried to dismantle it.’
Lover will be released Friday.
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