Prime Minister Gaston Browne says his #GassyDread merchandise line will soon launch with both online and physical stores, with part of the proceeds set aside for charity.
Browne, who has popularized the “#GassyDread” slogan by wearing it on T-shirts, told listeners on his Browne and Browne Show that samples have already arrived and the rollout is near.
“We will have an online store as well as a physical store here in Antigua… a percentage of the proceeds will be going to… charity,” Browne said.
The prime minister outlined plans for a wider collection that goes beyond clothing. He revealed that a life-sized #GassyDread figure is in development and that cultural works connected to his late grandfather, Sir Novelle Richards — author of Antigua and Barbuda’s national anthem — will be featured. That includes a book of Richards’ writings and Tropic Gems, a series of songs with social themes such as mental health, noncommunicable diseases, and crime.
Browne said the merchandise is meant to connect with supporters and younger audiences while serving a practical purpose. The charitable component, he explained, is central to the initiative, with funds to be directed toward community causes.
The prime minister has increasingly tied political messaging with cultural expression. He described the #GassyDread brand as both a symbol of identity and a means of giving back, saying it reflects his belief in blending popular culture with social responsibility.
The announcement comes as his government continues to promote social programs, including new housing initiatives and a national anti-litter campaign scheduled for next month.
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