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Port Targets Untapped Excursion Market with New Passenger Tracking System
Only 28 to 32 percent of cruise passengers in Antigua currently take part in organised shore excursions, highlighting a major opportunity for increased local economic activity, according to Operations Manager Rawle Reynolds.
Speaking during the Cruise Connect forum, Reynolds announced that the port is introducing electronic tracking systems to better understand visitor behaviour and spending patterns.
The technology will include smartphone-based tagging to monitor passenger movements more accurately, especially those not engaged in pre-booked tours.
“Most of the vessels that come here, it’s been a very tedious process of trying to track their actual number of passengers actually disembark on land,” Reynolds said.
The new system, he added, will provide clearer data on “unique numbers [of those] who actually come into our shores broken down significantly.”
Port officials believe the data will help tailor services and boost local business participation in the growing cruise sector.
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Poorists. They can’t afford it.
Was supposed to finish months ago. Who’s monitoring these projects?
Why are these big projects always behind schedule?
At least it didn’t get abandoned like some other developments.
We’ve been hearing ‘almost done’ for months now — I’ll believe it when I see it.
What does that mean, we are going to be spying on our customers and tracking where they go digitally? This might need some massaging as people go on trips to find and explore with a expectation they are not being tracking by big brother. especially the Americans who makeup a great number of passengers .
“The technology will include smartphone-based tagging to monitor passenger movements”
“Just 30% of Cruise Passengers Take Excursions” This headline has a kind a negative tone. It would be good to know what comparative Islands have as a percentage. And then 30% fo what? I believe we have a total of 700 thousand cruise tourists last year. We are aiming for a million this year. 30% of 700 thousand is 210 thousand. The average tour is about US$100. Therefore the total spending on excursion for the cruise season is US$21 million. Is this not worth knowing how much money is circulating in our economy from cruise tourism. And on top of that the cruise season is only from November through April. Six months. Average monthly spending is therefore US$3.5million. Show me an industry that does better in bringing foreign exchange into this country.
The way I see it. The IRD need to find out who is getting all this money and if they are paying their taxes. We need ABST on Tours. Note that many tourist pay their tours online via credit card. No cash ever passes here on island.