Antigua and Barbuda’s Jolly Beach Resort is at the centre of government discussions on the future of the country’s tourism sector, with proposals under consideration to transfer its operations to the Social Security Scheme.
Tourism Minister Charles “Max” Fernandez told Parliament on Monday that the resort is crucial for families and middle-income travellers, who he said help sustain visitor numbers and fill economy airline seats.
“While we celebrate the high-end traveller, we must not underestimate the importance of affordable hotels,” Fernandez said, noting that repeat visitors have urged the government to maintain the resort.
In 2023, Jolly Beach hosted nearly a quarter of all visitors to the islands and generated US$21.84 million in revenue, with a US$4 million operating surplus. By May 2025, earnings had reached US$13.31 million, up 6% year-on-year, with full-year revenue projected at US$23 million. The resort employs around 200 staff.
Set on 27 acres with nearly 400 rooms, restaurants, pools, a gym, and gift shop, Jolly Beach currently has 62% occupancy, with renovations expected to boost numbers in the summer. The resort has also grown in popularity among locals, with day-pass visitors rising from 1,383 in 2023 to 2,396 in 2024.
Fernandez said the resort’s mid-market appeal and steady visitor demand make it an indispensable part of Antigua and Barbuda’s tourism landscape.
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Keeping Jolly Beach operational is smart. Middle-income travelers keep flights full and help other businesses too.
Upgrades and renovations sound promising. Hopefully occupancy rates will increase and boost the local economy.
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