Hotels Sector Sees Average Occupancy Rates of Nearly 70% for 2024
The hotel sector in Antigua and Barbuda experienced strong performance in 2024, with average occupancy rates reaching nearly 70%. This reflects sustained tourism growth and increased demand for accommodations across the twin-island nation.
Craig Marshall, Chairman of the Antigua and Barbuda Hotels and Tourism Association, highlighted the figures as a positive indicator of the country’s post-pandemic recovery and growing appeal as a travel destination.
“We have seen consistent demand throughout the year, driven by increased airlift, successful marketing campaigns, and major events that have attracted both leisure and business travelers,” Marshall stated.
Factors Driving Occupancy Growth
- Strong Airlift Connectivity – New and expanded flight routes have made Antigua and Barbuda more accessible to key markets.
- Increased Cruise Tourism – A rise in cruise visitors has contributed to short-term hotel stays.
- Major Events and Festivals – Annual events such as Antigua Sailing Week and the ICC Men’s T20 World Cup games have boosted occupancy levels.
- Growth in Luxury and Boutique Accommodations – High-end travelers are increasingly choosing Antigua and Barbuda for premium stays.
Challenges and Future Outlook
While the numbers are promising, Marshall noted that accommodation shortages remain a concern, particularly during peak seasons. The introduction of new hotels, including the Marriott at Yepton and One&Only Half Moon Bay, is expected to alleviate some of the pressure.
“Our focus is on ensuring that we can meet demand while maintaining the high service standards that visitors expect,” Marshall added.
Looking ahead to 2025, the sector aims to maintain and exceed these occupancy levels through strategic investments and continued efforts to position Antigua and Barbuda as a premier destination.
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