Flow Antigua and Barbuda has officially launched its vibrant new campaign, Let Your Riddim Flow, marking the start of an exciting new chapter for the brand. The campaign celebrates the rhythm, resilience, and identity of Antiguans and Barbudans – reaffirming Flow’s commitment to powering that rhythm forward.
The launch event, held alongside the rollout of Flow’s summer campaign, took place at its busy Market Street location on Friday, July 11. Customers, partners, media, and community leaders were invited for an immersive first look at Flow’s refreshed vision and direction.
Wayne Hull, Country Manager at Flow Antigua and Barbuda, described the campaign as both a cultural statement and a strategic milestone:
“We’ve turned a bold new page and we’re doing it with a rhythm that’s unmistakably Caribbean,” said Hull. “This isn’t just a campaign; it’s a connection. A connection to who we are, how we live, and how we move forward together. Flow Antigua and Barbuda remains the brand you know and trust, but now with more colour, more energy, and a louder, prouder beat. We’re inviting everyone to Let Your Riddim Flow.”
“Our Let Your Riddim Flow campaign launches alongside our exciting “Big Money” summer campaign, which encourages customers to sign up for new services, activate always on plans, pay their bills on time and in full which will give them an opportunity to win a share of $40,000 in cash and prizes,” said Shand Merchant, Marketing Manager at Flow.
“We’re doing more than just offering promotions; we’re making sure our customers get the best, and there’s no better time than summer to deliver it while strengthening our connections”. Flow’s summer campaign is built on the voices of its customers; it’s proudly Caribbean, deeply connected to the community, and unmistakably Antiguan and Barbudan.
The launch comes at a time of regional transformation, as Flow’s parent company, C&W Communications, now operates as Liberty Caribbean under Liberty Latin America. While the regional name may have changed, Flow remains Flow in Antigua and Barbuda – led by the same local team, now backed by greater resources and renewed purpose.
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