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Digicel has announced the immediate closure of its regional news platform Loop News and will wind down sports broadcaster SportsMax by 8 August, signalling a major shift in the telecoms firm’s media strategy.
The company said the decision forms part of a broader move away from consumer-facing content toward a focus on digital enterprise solutions, including services through Trend Media and the recently acquired Symptai.
Launched in 2014, Loop News built a strong regional following and won several journalism awards. SportsMax, founded in 2002, became a staple for Caribbean sports content and helped launch the careers of many broadcasters.
In a farewell statement, Loop said: “After 11 years of proudly serving the Caribbean as a trusted media partner, Loop News is today announcing the end of our operations.”
Digicel confirmed that all affected staff have been informed and will receive transition support in accordance with local labour laws.
The company thanked audiences and employees for their support, calling the closures “a difficult but necessary step” to deliver greater value in its evolving business model.
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I mean, Digicel and flow may just be failing anyway. Oop, not calling it but yeah!
They were doing pretty well with the news. There must be a bigger reason.
Wow..so antigua.news taking over the media fraternity in the region now?
Cost cutting hitting everywhere. Companies are no longer prepared to keep legacy institutions unless they are adding value to the business. So ridding themselves of Loop News and Sports Max was always a possibility and in the pipeline. Digicel can now concentrate on its core business in the face of steep competition from its rival.