C&W Communications’ In-House Creative Team Triumphs at 2025 CAF Advertising Awards
In a remarkable display of talent and innovation, the in-house creative team at C&W Communications has emerged victorious at the 2025 Caribbean Advertising Federation (CAF) Advertising Awards.
As first-time entrants, the team representing the region’s leading telecommunications provider secured two prestigious Silver ADDYs in the highly competitive Social Media Campaign category for Flow’s “Valentine Love Connection” and “Christmasing” campaigns.
Notably, C&W’s creative team was the only winner not representing an external agency, studio, or production house.
“This win is a powerful testament to the incredible talent we have right here at Liberty Caribbean,” said Inge Smidts, Chief Executive Officer, C&W Communications.
C&W Communications are the operators of Flow, Flow Business, C&W Business and BTC in The Bahamas.
“Our internal creative team’s ability to deliver innovative, award-winning campaigns reinforces our commitment to excellence and our focus on connecting the Caribbean through cutting-edge technology and compelling storytelling. We have been operating in the Caribbean for more than a century and we are proud to record another first in our company’s storied history.”
Britta Reinhardt, Chief Commercial Officer, B2C, paid tribute to the in-house team known internally to colleagues as the ‘The Creative Hub’ which is led by Khyron Danclair, Senior Manager, Brand & Creative, C&W Communications.
“We are thrilled to receive this recognition. Our team poured passion, creativity, and hard work into these campaigns, and this achievement proves that great ideas and impactful storytelling can thrive within our organization,” he said.
“We also extend heartfelt thanks to our internal stakeholders for their unwavering support, critical insights, and positive feedback. Their input has been invaluable in refining our creative strategies and pushing us to achieve excellence. It’s an exciting time for us as we continue to push boundaries and set new benchmarks in digital communications.”
The Caribbean Advertising Federation (CAF) Advertising Awards celebrate the very best in creativity and innovation across the region. Recognizing outstanding campaigns that captivate Caribbean audiences and drive industry excellence, the CAF Awards highlight achievements in both digital and traditional media.
This year’s event showcased a dynamic mix of seasoned agencies and emerging talent, all pushing the boundaries of advertising to capture the unique spirit of the Caribbean.
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