Beekeepers Cooperative Society Launches Honey Products Under New Branding

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ABBC Launches Antigua & Barbuda Wildflower Honey and Barbuda Logwood Honey  Under New Branding, Advancing Sustainable Beekeeping and Intellectual Property  Protection 

The Antigua & Barbuda Beekeepers Cooperative  Society (ABBC) proudly announces the launch of the Antigua & Barbuda Wildflower  Honey and the Barbuda Logwood Honey, two premium 100% homegrown honey  varieties introduced under their respective collective trademarks and unified by the  ABBC collective mark.

This initiative strengthens sustainable beekeeping, brand  integrity, and consumer trust, ensuring that ethically sourced, high-quality honey from  authorized producers reaches both local and international markets. 

The ABBC’s collective marks reinforce the unique identity of their honey products, their  authenticity, and competitive advantages, empowering local beekeepers to market  their honey under a distinctive brand.

Developed through a public-private collaboration  by ABBC with the Antigua & Barbuda Intellectual Property & Commerce Office  (ABIPCO), the World Intellectual Property Organization (WIPO), and Visual Echo, this  initiative leverages intellectual property (IP) for growing business, enhances IP  protection, and mitigates counterfeiting risks while promoting industry growth. 

Building Local Capacity for Long-Term Impact 

A key pillar of this initiative is knowledge transfer and capacity building, ensuring local  stakeholders can sustainably manage and expand their IP assets.

This was achieved  through close, collaborative working arrangements, where indirect mentorship took  place during the course of the project.

These collaborations allowed local stakeholders  to gain valuable hands-on experience and practical insights, equipping them to  independently apply these lessons to future IP initiatives. 

Ricki Camacho, Registrar of ABIPCO, highlighted the long-term benefits for Antigua &  Barbuda’s IP framework: 

“This initiative wasn’t just about securing collective marks—it was about equipping our  local officers with the skills to apply these lessons across other industries. By being  hands-on in this process, they are now better prepared to support similar initiatives and  drive broader IP development locally.” 

Jessamyn Honculada, WIPO Project Lead, underscored the broader value of IP: 

“At WIPO, we see intellectual property as a catalyst for economic empowerment. By  investing in knowledge transfer, we help communities develop sustainable business  models, protect their innovations, and strengthen their competitiveness in both local  and global markets.”

Key Benefits of the ABBC Collective Marks: 

• Authenticity Guaranteed – Only locally produced honey that meets strict quality and  sustainability standards carries the ABBC mark. 

• Stronger Market Presence – Enhances brand recognition and expands export  opportunities. 

• Legal Protection Reinforced – Deters counterfeiting and ensures legal recourse  against trademark misuse 

• Sustainable Growth Encouraged – Attracts new producers while upholding high quality standards. 

John Mussington, one of ABBC’s few but growing number of beekeepers in Barbuda,  emphasized the initiative’s significance: 

“The ABBC collective marks are more than just branding—they are a seal of trust,  sustainability, and quality. Strong IP protections empower producers while ensuring  consumers receive authentic, ethically sourced honey.” 

Davina Laville Joyce, President of ABBC added that: 

“Each jar of Antigua & Barbuda Wildflower Honey and Barbuda Logwood Honey  represents the dedication of our Beekeepers to excellence. These varieties are not just  products – they tell the story of our islands’ rich biodiversity and our commitment to  producing honey that is as pure as it is delicious.” 

Campaign Activation and Honey Tasting Events 

During the next few weeks, ABBC will roll out a vibrant promotional campaign spanning  radio, TV, electronic billboards, and social media. This campaign will highlight the  unique qualities of their products and educate the public on the new branding and  beekeeping.

Honey enthusiasts can also look forward to tasting events and sales at  select locations—be sure to follow them on social media to stay updated on these  sweet opportunities! 

About ABBC 

Founded in 1993, the Antigua & Barbuda Beekeepers Cooperative (ABBC) unites local  beekeepers in a shared mission of sustainability, innovation, and ethical honey  production.

Through collective marks and intellectual property protection, ABBC  strengthens market integrity, supports livelihoods, and fosters the growth of Antigua &  Barbuda’s beekeeping and honey industry, ensuring its naturally sweet future. 

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