The Antigua and Barbuda Tourism Authority’s latest advertising campaign out of the US Market has been creating a stir as ‘Antigua and Barbuda’s Reggae Ambassador’ Gregory ‘Causion’ Bailey croons across US television screens and issues an invitation to CBS TV audiences to “bathe in the sun” in Antigua and Barbuda, known for having an astonishing 365 beaches.
The television advertising campaign which begun on August 9 features fifteen second and thirty second clips of Causion’s summer hit music video ‘Antigua Me Come From’ played on CBS TV programmes. A call-to-action encourages viewers of the advert to contact their travel advisor to book an Antigua and Barbuda vacation.
The campaign will run through to the Labor Day weekend (up to September 5) for a total of four weeks, creating over 100 airings and delivering over 10 million New York DMA (designated marketing area) ad impressions.
Programming will include daily CBS morning and evening (11pm) newscasts, CBS Sunday Morning, and Face the Nation (9-11am), Late Night with Stephen Colbert, Entertainment Tonight and CBS Primetime!
A ten second A&B snipe (logo with picture, no audio) will also appear in the bottom right corner during Entertainment Tonight (ET), the leading source of all things entertainment and pop culture.
Causion’s ‘Antigua Me Come From’ video, launched in May 2022 to inspire summer travel, features some of Antigua and Barbuda’s scenic locations, popular resorts, and hospitable people.
ABTA US Director of Tourism Dean Fenton said, “The song really resonated well with our target audience during the early summer months and was the perfect anthem for our brand. Summer is still going strong in Antigua and Barbuda and we are excited to see what this television opportunity does for the destination as far as increasing brand awareness, driving last-minute summer bookings, and getting persons thinking about upcoming winter breaks.”
The CBS audience is considered a strong target for the destination. Viewers plan to take an all-inclusive resort, spa, and beach vacation in the next 12 months, have spent $10,000 or more on vacations during the past 12 months and have an annual household income exceeding $250,000.
Persons can tune into these key CBS Programmes to catch the Antigua and Barbuda advert this Thursday evening and Friday:
Thursday, Aug 18
- 7:28pm – Entertainment Tonight
- 8:45pm – CBS Primetime’s “Ghosts”
- 11:21pm – CBS 11pm News
Friday, Aug 19
- 5:28am – CBS Morning News
- 8:48am – CBS Morning News
- 1:29pm – Young and the Restless
- 7:28pm – Entertainment Tonight
- 9:45pm: CBS Primetime’s “Blue Bloods”
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Was in antigua a few weeks ago and every where I walk in St. John’s the stench from the gutters was nauseating.
St John’s looks like a dying city, with abandoned and derelict properties all over. While it’s good to be advertising and inviting tourists to visit antigua, tourists will not only stay in the posh resorts, but will also visit st. John’s.
Fool Ruler that stenched you smelled was YOUR own!
Next time brush you teeth and tonge before you leave home and I bet you’d have a better experience. Your mouth tink
Oh yea
move your RH!
So far not seeing ad on CBS per your schedule. ???
The Band-Aid GOVERNMENT. GLOSSY ADVERTISMENT BUT STINKING CITY
yes jarvis. that UPP CANT PARK at east bus station full a RATTA and BLOCKING BREEZE from flowing through the city.
Upp covered the gutters blocking them from being cleaned and flooding town
So now you are admitting that the city is stink as a result of UPP’s work. Boss. You have been in power for 9 years.
Take back the money that you gave minister Fernandez for Deluxe, and finish the car park that ALP PURCHASE.
Did you know that UPP didn’t spend one cent on the car park?
Honestly, St. John’s need the cark park. Too much traffic congestion and very little parking.
ALP NEARGA stop being badminded and finish the car park for the good of Antigua
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