The temperature is well below freezing this week, but in the heart of Toronto, Canada’s largest city and the fourth largest in North America, the warmth and beauty of Antigua and Barbuda is on display.
As part of a strategic winter marketing presence, Antigua and Barbuda tourism branding is currently featured on a Toronto Transit Commission (TTC) streetcar travelling primarily along Dundas and Bathurst streets. Those major arteries of the city transport a combined average of 51,000 passengers daily and are seen by thousands more during their daily commutes, delivering high-visibility exposure in peak winter months.
Such out-of-home activations form part of a broader fall and winter marketing strategy across Canada, including expanded presence in cities such as Halifax, Nova Scotia and Montreal, Quebec, designed to strengthen awareness of the destination through a mix of high-impact placements in diverse media channels.
Tameka Wharton, Director of Tourism, Canada said, “This campaign reflects a strategic investment in the Canadian market, leveraging high-impact placements to strengthen year-round visibility for Antigua and Barbuda. By bringing a touch of our island warmth to Toronto’s winter streets, we’re keeping the destination top of mind and reminding Canadians that paradise is just a short, direct flight away.”
Photo Caption: Antigua and Barbuda digital ads were displayed above the busy Gardiner Expressway in Toronto in December (Photos courtesy the Antigua and Barbuda Tourism Authority).
Complementing this execution, Antigua and Barbuda was also showcased in December across several of Toronto’s most prominent locations. Along the Gardiner Expressway overlooking historic Exhibition Place, a large digital billboard invited Canadians to book their sunny getaway to Antigua and Barbuda. At Sankofa Square (formerly Yonge-Dundas Square), the country’s most visited destination and often referred to as the “Times Square of Canada”, 20-foot LED screens displayed the destination’s stunning beaches and breathtaking natural vistas. The iconic Canadian landmark draws thousands of visitors daily for public events, performances, and shopping.
Together, these efforts reflect the Antigua and Barbuda Tourism Authority’s continued focus on thoughtful, high-impact promotion, strengthening presence in the Canadian market and maintaining Antigua and Barbuda’s visibility among travellers year-round.
Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. The twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the English-speaking Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only continuously working Georgian era dockyard in the world, and a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the Antigua Racing Cup, Antigua Sailing Week, Antigua Classic Yacht Regatta, Antigua and Barbuda Culinary Month, the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival and Antigua and Barbuda Art Week. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 11-mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.
Find information on Antigua and Barbuda at: www.visitantiguabarbuda.com or follow us
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Great way to bring awareness of our Sunny Islands to the extreme cold Canadian Winter. Keep it up team Canada.