The Antigua and Barbuda Tourism Authority (ABTA) in partnership with the Antigua and Barbuda Festivals Commission (ABFC) is taking Antigua Carnival 2026 set for July 25 – August 4 under the theme ‘Feel the Rhythm’, to regional audiences, through a strategically targeted Caribbean roadshow.
Charmaine Spencer, Antigua and Barbuda Tourism Authority Director of Tourism for the Caribbean and Latin America, said the activations form part of a deliberate strategy to strengthen regional awareness and drive early bookings for the summer shoulder season.
“Antigua Carnival is more than a celebration, it is a major economic driver for tourism,” Spencer said. “By engaging regional audiences, we are generating a strong demand, locking in early bookings for our airline and hotel partners, our mas makers and event producers and cementing Antigua’s position as the Caribbean’s premier summer festival destination.”
The regional roadshows kicked-off with high-impact activations during Carnival celebrations in Trinidad and Tobago, as well as Dominica, increasing Antigua and Barbuda’s visibility and positioning Antigua Carnival 2026 as a must-experience carnival on the regional calendar.
During Trinidad Carnival, the team including Deputy Director of the ABFC Cleofoster Harris, ABTA Marketing Communications Manager Maria Blackman, Harris and Tourism Marketing Officer Alfonsina Olmos captivated carnival travellers attending premium events to include Hyatt Lime, and Ceasar’s Army – A.M. Beach, connecting with thousands of revellers through immersive activations, and a ‘Win a Trip to Antigua’ promotion. Media appearances across television and radio further amplified Antigua Carnival’s presence in the market.
In Dominica, promotions by the ABTA team of Digital Media Manager Sharifa George and Marketing Communications Officer Kayla Christian combined media engagements and live broadcasts with activations in partnership with KFC Dominica and airline partner Sunrise Airways, as well as at the Bayfront Artisan Market. Branded giveaways and cultural experiences generated excitement around Antigua Carnival, the destination’s wider summer offerings and the ‘Win a Trip to Antigua’ promotion.
Ambassador Elizabeth Makhoul, Chairperson of the Antigua and Barbuda Festivals Commission, emphasised the strategic value of taking the Carnival message directly to regional audiences.
“Through meaningful on-the-ground engagement, curated promotional packages, and dynamic brand interactions, we did more than promote a festival; we delivered an authentic preview of the Antigua Carnival product experience.
These engagements will ensure that Antigua Carnival 2026, under the theme ‘Feel the Rhythm,’ remains highly visible and competitively positioned within the regional carnival landscape,” said Makhoul.
The team also highlighted the seamless travel options for Antigua Carnival with airline partners Liat Air and Sunrise Airways.
The Antigua and Barbuda Tourism Authority and Antigua and Barbuda Festivals Commission will continue the regional roadshow with additional stops to other Caribbean destinations ahead of Antigua Carnival.
Enhancing the summer festival campaign, the Antigua and Barbuda Tourism Authority will also be rolling out a range of compelling summer offers across participating properties, excursions and experiences featuring special summer rates, value-added offers, and early booking incentives.
Regional travellers eager to experience Antigua Carnival 2026 and enter the ‘Win a Trip to Antigua’ promotion can go to: www.visitantiguabarbuda.com for event details and the special promotion.
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