{"id":9292,"date":"2017-11-15T15:13:28","date_gmt":"2017-11-15T19:13:28","guid":{"rendered":"http:\/\/antiguanewsroom.com\/?p=9292"},"modified":"2017-11-15T15:13:28","modified_gmt":"2017-11-15T19:13:28","slug":"tourism-minister-calls-for-innovative-marketing-of-the-destination","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/tourism-minister-calls-for-innovative-marketing-of-the-destination\/","title":{"rendered":"Tourism minister calls for innovative marketing of the destination"},"content":{"rendered":"
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(Press Release)<\/p>

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Tourism Minister Charles Fernandez has issued a call for the country\u2019s Destination Marketing Team to employ new and exciting marketing strategies to bolster Tourism activity.<\/p>\n

The charge was made at the opening ceremony of the annual Marketing Strategy Meeting held Tuesday at the Carlisle Bay Resort.<\/p>

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The meeting deemed extremely important; comes at a time when islands within the region and as close as the sister island of Barbuda have been devastated by Category\u00a0 5 storms Irma and Maria, with a massive thrust ensuing to assure the International community that Antigua is indeed open for Tourism business.<\/p>

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According to Minister Fernandez, \u201cwe have organised this strategy meeting in order to ensure the future success of Antigua and Barbuda\u2019s Tourism Industry\u2026not only is the session organized to strengthen our tourism strategy, but to set in place our plan for 2018 and beyond.\u201d<\/p>\n

The Minister continued, \u201cThese are indeed challenging yet exciting times, which require creative thinking and solutions and the next few days will give us the unique opportunity to get and take on board feedback from critical product components, to ensure that our marketing plans and programs meet the needs of the industry\u201d.<\/p>

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Marketing teams from the USA, Canada, the UK, Europe and from within the Antigua and Barbuda Tourism Authority and the Ministry of Tourism where urged to use the 3 day session to pool their creative expertise in formulating the most effective ways to market and promote the very critical tourism industry.<\/p>\n

The Tourism Minister is of the firm view that such creative and innovative thinking is also quite necessary since visitor demographics and preferences change constantly in these extraordinary times and hence extraordinary responses from all of us as tourism and travel professionals are needed.<\/p>

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(Press Release) Tourism Minister Charles Fernandez has issued a call for the country\u2019s Destination Marketing Team to employ new and exciting marketing strategies to bolster Tourism activity. The charge was made at the opening ceremony of the annual Marketing Strategy Meeting held Tuesday at the Carlisle Bay Resort. 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