{"id":44537,"date":"2019-07-18T10:10:39","date_gmt":"2019-07-18T14:10:39","guid":{"rendered":"https:\/\/antiguanewsroom.com\/?p=44537"},"modified":"2019-07-18T10:10:39","modified_gmt":"2019-07-18T14:10:39","slug":"chta-rejects-online-travel-agencys-commission-as-grossly-unfair-regressive","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/chta-rejects-online-travel-agencys-commission-as-grossly-unfair-regressive\/","title":{"rendered":"CHTA rejects online travel agency\u2019s commission as \u2018grossly unfair, \u2018regressive\u2019"},"content":{"rendered":"
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The Caribbean Hotel and Tourism Association (CHTA) has rejected an online travel agency\u2019s commission as \u201cgrossly unfair\u201d and \u201cregressive.\u201d<\/p>

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On Wednesday,\u00a0<\/b>CHTA said an overwhelming majority of Caribbean hotels are reconsidering using\u00a0Booking.com\u00a0as a result of the new commission policy that they claim is aimed at generating additional revenue for the online giant at the expense of consumers, the region\u2019s destinations, hotels and employees.<\/p>\n

CHTA has called for the immediate discontinuance of the policy.<\/p>

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Frank Comito<\/figcaption><\/figure>\n

In a letter to\u00a0Booking.com, CHTA cited \u201ca strong negative backlash\u201d from members, \u201cparticularly how it cuts into employee tips and gratuities.\u201d<\/p>

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The association pointed to a recent survey of its 33 national hotel and tourism federation associations, and hotels, which it said \u201crevealed a belief the commission policy was \u2018regressive and punitive\u2019 adding to\u00a0Booking.com\u2019s revenue while reducing the profitability of the Caribbean tourism industry, hotel operations and the earnings of many of the region\u2019s employees.\u201d\u00a0<\/span><\/p>\n

CHTA\u2019s chief executive officer and director-general, Frank Comito, said the commissions would \u201cdirectly affect travelers because some of the higher costs associated with additional payments to Booking.com will need to be shared by the traveling public, as some hotels seek to recoup losses by raising prices.\u201d<\/p>

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\u201cIn a region where consumer price sensitivity and high operating costs are an ongoing challenge, this presents the industry with an added predicament,\u201d he said.\u00a0<\/span><\/p>\n

But Comito also cautioned that while the commissions would be a short term profit for\u00a0the online travel agency,\u00a0it \u201ccould eventually be a significant long term loss for the company, as 84 per cent of hotels surveyed are reconsidering using\u00a0Booking.com\u00a0as a result of the new policy.\u201d\u00a0<\/span><\/p>

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CHTA said more than 60 per cent of hotels reported that the commission policy will result in changes in how they assess and\/or cover these charges, which survey respondents indicated included:\u00a0increasing rates; deducting the commission from the tip\/gratuity amount paid to employees; no longer accepting bookings from\u00a0Booking.com; or reconsidering the discounted percentage offered to\u00a0Booking.com.<\/p>

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The region\u2019s tourism and hotel association said among the actions a number of hotels considered taking, unless the policy is removed or revised, are applying a\u00a0fee surcharge to customer billings to recover the added cost and using other booking platforms.<\/p>\n

Referring trade media reports that certain areas of the world or major brands might be exempted from the\u00a0Booking.com\u00a0commission policy, CHTA said small-medium sized hotels, \u201cmany in our region which are luxury properties, are already disadvantaged because of the marketing and buying power of hotel brands and major destinations.\u201d\u00a0<\/span><\/p>\n

In its communication to\u00a0Booking.com, CHTA noted that small- and medium-sized independent hotels have supported\u00a0\u00a0the company from its inception, stating that \u201cthose who have helped you the most stand to lose even more as this policy impacts their bottom line.\u201d\u00a0<\/span><\/p>\n

\u201cWithout further consideration and a reversal of your policy, we can only advise hotels to reassess their use of your platform and consider placing added emphasis on other booking options,\u201d CHTA noted.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

The Caribbean Hotel and Tourism Association (CHTA) has rejected an online travel agency\u2019s commission as \u201cgrossly unfair\u201d and \u201cregressive.\u201d On Wednesday,\u00a0CHTA said an overwhelming majority of Caribbean hotels are reconsidering using\u00a0Booking.com\u00a0as a result of the new commission policy that they claim is aimed at generating additional revenue for the online giant at the expense of […]<\/p>\n","protected":false},"author":3,"featured_media":20364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-44537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nCHTA rejects online travel agency\u2019s commission as \u2018grossly unfair, \u2018regressive\u2019 - Antigua News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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