{"id":233311,"date":"2025-04-16T16:17:29","date_gmt":"2025-04-16T20:17:29","guid":{"rendered":"https:\/\/antiguanewsroom.com\/?p=233311"},"modified":"2025-04-16T16:54:34","modified_gmt":"2025-04-16T20:54:34","slug":"chta-triptease-unveil-full-day-program-featuring-global-experts-hands-on-sessions-and-exclusive-airfare-discounts-for-regional-hoteliers","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/chta-triptease-unveil-full-day-program-featuring-global-experts-hands-on-sessions-and-exclusive-airfare-discounts-for-regional-hoteliers\/","title":{"rendered":"Caribbean&#8217;s first Direct Booking Summit In Antigua For Caribbean Travel Marketplace"},"content":{"rendered":"<div id=\"antig-3390768904\" class=\"antig-ecab antig-entity-placement\"><a href=\"https:\/\/discoverflow.co\/web\/antigua\" aria-label=\"ANU CVP Digital Broadband 1200x400_1\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1201\/h:401\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1201\/h:401\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 1201w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:100\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:1024\/h:342\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 1024w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:256\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 768w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1201\" height=\"401\"   \/><\/a><\/div><div id=\"antig-1011100651\" class=\"antig-before-content antig-entity-placement\"><a href=\"https:\/\/www.facebook.com\/medicalbenefitsscheme\" aria-label=\"ce741a73-c70c-446b-af7f-da2abe2b62bb\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1200\/h:400\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/ce741a73-c70c-446b-af7f-da2abe2b62bb.jpeg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1200\/h:400\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/ce741a73-c70c-446b-af7f-da2abe2b62bb.jpeg 1200w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:100\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/ce741a73-c70c-446b-af7f-da2abe2b62bb.jpeg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:1024\/h:341\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/ce741a73-c70c-446b-af7f-da2abe2b62bb.jpeg 1024w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:256\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/ce741a73-c70c-446b-af7f-da2abe2b62bb.jpeg 768w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>\n<p>The\u00a0<a href=\"https:\/\/tracking.us.nylas.com\/l\/6363a36626814615abdd66b0c061e392\/0\/74621f7be0f53d7544ddfba5c9c2759b0933238cee9bbdbce85297d58e912a3a?cache_buster=1744832429\" target=\"_blank\" rel=\"noreferrer noopener\">Caribbean Hotel and Tourism Association<\/a>\u00a0(<strong><a href=\"https:\/\/antiguanewsroom.com\/chta-announces-antigua-and-barbuda-as-host-for-43rd-annual-caribbean-travel-marketplace\/?swcfpc=1\">CHTA<\/a><\/strong>), in partnership with Triptease, has unveiled the topics for the inaugural Caribbean Edition of the\u00a0<a href=\"https:\/\/tracking.us.nylas.com\/l\/6363a36626814615abdd66b0c061e392\/1\/3c710dc47a6952a4ee50684c913d32b94f46da3b97e70d33ae4a5d3bdaffb7c2?cache_buster=1744832429\" target=\"_blank\" rel=\"noreferrer noopener\">Direct Booking Summi<\/a><a href=\"https:\/\/tracking.us.nylas.com\/l\/6363a36626814615abdd66b0c061e392\/2\/f7602701a6a67497c7671d4e985fa212231fd139319fe7ae6ed3daa95adc2e74?cache_buster=1744832429\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a>. <\/p><div id=\"antig-3411300832\" class=\"antig-content_5 antig-entity-placement\"><a href=\"https:\/\/www.facebook.com\/ablpag\" aria-label=\"Full-ABLP-Team-Digital-Billboard-1920x1080px\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1920\/h:1080\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1920\/h:1080\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 1920w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:169\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:1024\/h:576\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 1024w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:432\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 768w, https:\/\/mlavawteztbj.i.optimole.com\/w:1536\/h:864\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 1536w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1920\" height=\"1080\"   \/><\/a><\/div>\n\n\n\n<p>The event will take place\u00a0<strong>Thursday, May 22,<\/strong>\u00a0in\u00a0<strong>Antigua &amp; Barbuda<\/strong>, immediately following the\u00a0<a href=\"https:\/\/tracking.us.nylas.com\/l\/6363a36626814615abdd66b0c061e392\/3\/01cb532a5d098dfb5135d56f720432d3d90b075ed8018b67644fba1fef642960?cache_buster=1744832429\" target=\"_blank\" rel=\"noreferrer noopener\">Caribbean Travel Marketplace<\/a>.<\/p>\n\n\n\n<p> This new one-day summit will bring together global and regional experts to empower Caribbean hoteliers with strategies, tools, and insights to drive more direct bookings, improve profit margins, and diversify their distribution channels.<\/p><div id=\"antig-4068840145\" class=\"antig-content_4 antig-entity-placement\"><a href=\"https:\/\/discoverflow.co\/web\/antigua\" aria-label=\"ANU CVP Digital Broadband 1200x400_1\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1201\/h:401\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1201\/h:401\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 1201w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:100\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:1024\/h:342\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 1024w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:256\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 768w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1201\" height=\"401\"   \/><\/a><\/div><div id=\"antig-964676546\" class=\"antig-content_12 antig-entity-placement\"><a href=\"https:\/\/www.facebook.com\/ablpag\" aria-label=\"Full-ABLP-Team-Digital-Billboard-1920x1080px\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1920\/h:1080\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1920\/h:1080\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 1920w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:169\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:1024\/h:576\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 1024w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:432\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 768w, https:\/\/mlavawteztbj.i.optimole.com\/w:1536\/h:864\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2023\/01\/Full-ABLP-Team-Digital-Billboard-1920x1080px.jpg 1536w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1920\" height=\"1080\"   \/><\/a><\/div>\n\n\n\n<p>\u201cDirect bookings are the key to long-term profitability and independence for Caribbean hoteliers,\u201d said <strong><a href=\"https:\/\/antiguanewsroom.com\/chta-announces-antigua-and-barbuda-as-host-for-43rd-annual-caribbean-travel-marketplace\/?swcfpc=1\">CHTA <\/a><\/strong>President Sanovnik Destang. <\/p><div id=\"antig-1333869278\" class=\"antig-content antig-entity-placement\"><a href=\"https:\/\/www.facebook.com\/ReggaeInTheParkAntigua\" aria-label=\"lucanio\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:864\/h:1080\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2020\/12\/lucanio.jpeg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:864\/h:1080\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2020\/12\/lucanio.jpeg 1080w, https:\/\/mlavawteztbj.i.optimole.com\/w:240\/h:300\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2020\/12\/lucanio.jpeg 240w, https:\/\/mlavawteztbj.i.optimole.com\/w:819\/h:1024\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2020\/12\/lucanio.jpeg 819w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:960\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2020\/12\/lucanio.jpeg 768w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1080\" height=\"1350\"   \/><\/a><\/div>\n\n\n\n<p>\u201cThis summit is designed to close the loop between relationship-building at Caribbean Travel Marketplace and revenue growth through direct booking strategies. <\/p>\n\n\n\n<p>We\u2019re equipping attendees with exactly what they need to take action\u2014right now.\u201d<\/p><div id=\"antig-3462368367\" class=\"antig-content_2 antig-entity-placement\"><a href=\"https:\/\/www.courts.com\/antigua\/\" aria-label=\"500X500 (1)\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:500\/h:500\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/03\/500X500-1.jpg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:500\/h:500\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/03\/500X500-1.jpg 500w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/03\/500X500-1.jpg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/03\/500X500-1.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" width=\"500\" height=\"500\"   \/><\/a><\/div>\n\n\n\n<p>To support regional participation,&nbsp;<strong>airfare discounts of 25 percent<\/strong>&nbsp;have been confirmed with&nbsp;<strong>LIAT and Sunrise Airways<\/strong>&nbsp;for travel to Antigua for attendees.<\/p>\n\n\n\n<p><strong>Topic Highlights Include:<\/strong><\/p><div id=\"antig-46960812\" class=\"antig-content_3 antig-entity-placement\"><a href=\"https:\/\/chtamarketplace.com\/\" aria-label=\"Social FaceBook Cover Desk_Mobile\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1920\/h:711\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/04\/Social-FaceBook-Cover-Desk_Mobile-scaled.jpg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1920\/h:711\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/04\/Social-FaceBook-Cover-Desk_Mobile-scaled.jpg 2560w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:111\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/04\/Social-FaceBook-Cover-Desk_Mobile-scaled.jpg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:1024\/h:379\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/04\/Social-FaceBook-Cover-Desk_Mobile-scaled.jpg 1024w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:285\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/04\/Social-FaceBook-Cover-Desk_Mobile-scaled.jpg 768w, https:\/\/mlavawteztbj.i.optimole.com\/w:1536\/h:569\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/04\/Social-FaceBook-Cover-Desk_Mobile-scaled.jpg 1536w, https:\/\/mlavawteztbj.i.optimole.com\/w:1920\/h:711\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2026\/04\/Social-FaceBook-Cover-Desk_Mobile-scaled.jpg 2048w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"2560\" height=\"949\"   \/><\/a><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct Bookings in the Caribbean:<\/strong>&nbsp;How to diversify distribution and increase the percentage of hotel direct bookings<\/li>\n\n\n\n<li><strong>CRM + Email Marketing:<\/strong>&nbsp;Personalization tactics that turn first-time guests into loyal returners<\/li>\n\n\n\n<li><strong>Rate Parity &amp; Wholesaler Strategy:<\/strong>&nbsp;How to optimize revenue without losing control of distribution<\/li>\n\n\n\n<li><strong>Digital Marketing Masterclass:<\/strong>&nbsp;Paid ads, retargeting, and conversion strategies that work<\/li>\n\n\n\n<li><strong>Social Media &amp; TikTok Trends:<\/strong>&nbsp;How to use influencers and short-form content to drive bookings<\/li>\n\n\n\n<li><strong>PR &amp; SEO Synergy:<\/strong>&nbsp;Using media and content to boost organic visibility and credibility<\/li>\n\n\n\n<li><strong>Crisis Planning for Resilience:<\/strong>&nbsp;Sustaining direct bookings during downturns or disruptions<\/li>\n\n\n\n<li><strong>Future Trends:<\/strong>&nbsp;AI, automation, and personalization shaping the next era of hotel marketing<\/li>\n<\/ul>\n\n\n\n<p>The summit also includes&nbsp;<strong>interactive workshops, expert panels, networking opportunities<\/strong>, and&nbsp;<strong>real-world takeaways<\/strong>&nbsp;tailored to the needs of Caribbean hoteliers and tourism providers.<\/p><div id=\"antig-440426361\" class=\"antig-content_6 antig-entity-placement\"><a href=\"https:\/\/discoverflow.co\/web\/antigua\" aria-label=\"ANU CVP Digital Broadband 1200x400_1\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1201\/h:401\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1201\/h:401\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 1201w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:100\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:1024\/h:342\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 1024w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:256\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2025\/11\/ANU-CVP-Digital-Broadband-1200x400_1-1.jpg 768w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1201\" height=\"401\"   \/><\/a><\/div>\n\n\n\n<p>\u201cThis isn\u2019t just another conference. It\u2019s an action-oriented, solutions-focused day built specifically for the Caribbean hospitality market,\u201d said Vanessa Ledesma, CHTA\u2019s CEO. <\/p>\n\n\n\n<p>\u201cWe encourage Caribbean Travel Marketplace attendees to extend their stay\u2014and invite any accommodation providers, including those in nearby destinations with easy access to Antigua, who are looking to improve and increase direct bookings to join us for this rare opportunity to connect, learn, and elevate their strategy.\u201d<\/p>\n\n\n\n<p><strong>Register Today<\/strong><\/p>\n\n\n\n<p>Attendance is open to all regional hoteliers, tourism suppliers, and marketing professionals. The full agenda and registration information is available at<\/p>\n\n\n\n<p><a href=\"https:\/\/tracking.us.nylas.com\/l\/6363a36626814615abdd66b0c061e392\/4\/5f1b8b16bb6ad4dfcc604ec5829f688106273529dec4f44e232cf34201cfa263?cache_buster=1744832429\" target=\"_blank\" rel=\"noreferrer noopener\">www.directbookingsummit.com\/home-caribbean<\/a><a href=\"https:\/\/tracking.us.nylas.com\/l\/6363a36626814615abdd66b0c061e392\/5\/25f359b578c9f519412054e7c11fa4b7927a66c03a332d79271fb7dc1035ebb1?cache_buster=1744832429\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a><\/p>\n\n\n\n<p>#&nbsp;&nbsp;&nbsp;#&nbsp;&nbsp;&nbsp;#<\/p>\n\n\n\n<p><strong>About the Caribbean Hotel and Tourism Association (CHTA)<\/strong><\/p>\n\n\n\n<p>The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean\u2019s leading association representing the interests of national hotel and tourism associations.<\/p>\n\n\n\n<p> For more than 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 32 National Hotel Associations, CHTA is shaping the Caribbean\u2019s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.<\/p>\n\n\n\n<p><strong>About Triptease<\/strong><\/p>\n\n\n\n<p>Triptease delivers online personalization for hotels across their website, booking engine and advertising channels. The result is better guest experiences and more direct bookings. The Triptease platform includes AI-metasearch bidding, SEM, parity management, website personalization and conversion benchmarking. For more information visit&nbsp;<a href=\"http:\/\/www.triptease.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.triptease.com<\/a>.&nbsp;<\/p>\n<div id=\"antig-2671223370\" class=\"antig-in-comments_2 antig-entity-placement\"><a href=\"https:\/\/www.facebook.com\/@hadeedmotorsltd\" aria-label=\"Hadeed_WEB_Banner_MG-2\"><img src=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1000\/h:250\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/Hadeed_WEB_Banner_MG-2.png\" alt=\"\"  srcset=\"https:\/\/mlavawteztbj.i.optimole.com\/w:1000\/h:250\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/Hadeed_WEB_Banner_MG-2.png 1000w, https:\/\/mlavawteztbj.i.optimole.com\/w:300\/h:75\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/Hadeed_WEB_Banner_MG-2.png 300w, https:\/\/mlavawteztbj.i.optimole.com\/w:768\/h:192\/q:mauto\/f:best\/https:\/\/antiguanewsroom.com\/wp-content\/uploads\/2024\/12\/Hadeed_WEB_Banner_MG-2.png 768w\" sizes=\"(max-width: 696px) 100vw, 696px\" width=\"1000\" height=\"250\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>The\u00a0Caribbean Hotel and Tourism Association\u00a0(CHTA), in partnership with Triptease, has unveiled the topics for the inaugural Caribbean Edition of the\u00a0Direct Booking Summit. The event will take place\u00a0Thursday, May 22,\u00a0in\u00a0Antigua &amp; Barbuda, immediately following the\u00a0Caribbean Travel Marketplace. This new one-day summit will bring together global and regional experts to empower Caribbean hoteliers with strategies, tools, and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":233318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-233311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHTA Launches Direct Booking Summit in Antigua - Antigua News Room<\/title>\n<meta name=\"description\" content=\"Join the CHTA at the Direct Booking Summit in Antigua &amp; Barbuda to explore strategies for improving direct bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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