{"id":214476,"date":"2024-10-22T17:05:52","date_gmt":"2024-10-22T21:05:52","guid":{"rendered":"https:\/\/antiguanewsroom.com\/?p=214476"},"modified":"2024-10-22T17:05:53","modified_gmt":"2024-10-22T21:05:53","slug":"a-champion-for-jamaica-travel-advisors-immerse-in-jamaica-love-during-sandals-resorts-largest-caribbean-travel-advisor-event-ever","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/a-champion-for-jamaica-travel-advisors-immerse-in-jamaica-love-during-sandals-resorts-largest-caribbean-travel-advisor-event-ever\/","title":{"rendered":"A Champion For Jamaica: Travel Advisors Immerse In \u201cJamaica Love\u201d During Sandals\u00ae Resorts\u2019 Largest Caribbean Travel Advisor Event Ever"},"content":{"rendered":"
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Family-owned and operated Sandals Resorts, the Caribbean\u2019s most awarded luxury all-inclusive resort<\/a> company, made an impressive case for its home country of Jamaica<\/a> recently, welcoming nearly 1,000 attendees to its Jamaica Love Showcase, where Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica applauded the resort brand on its far-reaching impact, \u201cSandals represents the best example of Jamaica fulfilling its potential.\u201d The prime minister in his keynote address also announced that new airports, roadways and other infrastructure will better connect the island for visitors.<\/p>

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The Jamaica Love Showcase was part of a week-long event that was held from October 13-20 aptly named the \u201cSandals Jamaica Love Tour 2024,\u201d and it immersed travel advisors and partners into the celebrated island\u2019s beauty, safety and limitless opportunity, with a diverse itinerary that included comprehensive Sandals Resorts and Beaches\u00ae Resorts tours, Island Routes excursions, Sandals Foundation activities, and exclusive networking events.<\/p>\n\n\n\n

The Jamaica Love Showcase<\/strong><\/p>

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Designed to demonstrate the crucial connections between public and private sectors that create the foundation for successful tourism, the unprecedented Jamaica Love Showcase welcomed hospitality executives, international media and more than 700 travel advisors to the Montego Bay Convention Center on October 16th. A vendor market of local artisans, music by the Silver Birds steel drum orchestra, and culinary displays reflecting signature dining experiences from across the resort portfolio set the tone for the Jamaica-centric event. Speakers from the highest echelons of government took the stage including Hon. Prime Minister Holness, US Ambassador to Jamaica N. Nick Perry, and Jamaica Minister of Tourism the Hon. Edmund Bartlett. Strategic partners, including executives from American Airlines, Air Canada Vacations, Travel Leaders, the Caribbean Hotel and Tourism Association (CHTA), the American Society of Travel Advisors (ASTA), and the Association of Canadian Travel Agencies (ACTA), also addressed the audience with compelling insights and a bright path forward for the destination. Adding to a dynamic lineup of speakers, two resonating thought leadership panels highlighted innovations in hospitality, sustainability, continued team member engagement and more.<\/p>

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\u201cJamaica\u2019s tourism is everybody\u2019s business, an intertwined ecosystem that brings farmers and taxicab drivers, travel advisors and prime ministers, fishers and pilots together as one,\u201d said Sandals Resorts Executive Chairman Adam Stewart, who also serves as an Ambassador\/Special Investment Envoy for Tourism for Jamaica. \u201cThe story of Sandals is the story of Jamaica\u2026 to always, together, work toward better. <\/em>That is at the heart of our superbrand and forged in our homegrown values of hard work, exceeding expectations and trust in those who lift you up, who believe in you. That is the lasting legacy of my father, the late Gordon \u201cButch\u201d Stewart, who taught me to cherish relationships with those who care as much as you do, who share your dreams of better and who will complement your gifts with their own,\u201d said Stewart.<\/p>\n\n\n\n

A Lasting Relationship with Travel Advisors<\/strong><\/p>

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Opening remarks were delivered by Gary C. Sadler, OD, Executive Vice President of Sales & Industry Relations at Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts, who spoke about the importance of travel advisors in the brand\u2019s success.<\/p>\n\n\n\n

\u201cTravel advisors are the single most effective tool in changing hearts and minds and most importantly, moving the needle,\u201d said Sadler. \u201cWe know that informed advisors, prepared with firsthand knowledge and experience, are the ambassadors for this moment. They have the trust of their clients and this event was designed to empower them further, giving them the tools they need to promote Sandals Resorts and Beaches Resorts in Jamaica confidently and passionately.\u201d<\/p>

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Following a group Reading Road Trip <\/em>experience earlier in the week, Chairman\u2019s Royal Club travel advisors attending the Jamaica Love Tour surprised their hosts with an $81,000 USD donation to the Sandals Foundation on the Jamaica Love Showcase stage.<\/p>

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Accuracy and Advocacy<\/strong><\/p>\n\n\n\n

One of the key themes woven throughout the conference was aligning perception with reality when it comes to the success of Jamaica and the safety of visitors in Jamaica.<\/p>\n\n\n\n

\u201cThere is only one Jamaica,\u201d said Stewart. \u201cJamaica is having a moment. It\u2019s an extraordinary moment. Our unemployment is at 4.5% right now. Our debt to GDP [ratio] has been cut in half\u2026 Our national reserves are 3x higher than they were while I was growing up. The Jamaica brand has never been bigger. Jamaica is a rockstar Caribbean island and has never hit harder.\u201d<\/p>\n\n\n\n

During his address, Hon. Prime Minister Holness ensured that his administration is working hard to reinforce that Jamaica\u2019s brand is a safe, secure, sustainable, and seamless destination.<\/p>\n\n\n\n

 \u201cThere are so many things that are happening in Jamaica that have not yet made it into the consciousness of the world, so that Jamaica is properly placed and positioned in the minds of our tourists, visitors, and people who would want to do business with us,\u201d said Hon. Prime Minister Holness. \u201cOur friends in the tourism and travel industry who are here are very important partners in us achieving our goals. It\u2019s important that when advisors bring visitors to Jamaica, it\u2019s clear they are not just helping the hotels. The dollar of that visitor is making its way into the pocket of a family that will benefit, grow and develop.\u201d<\/p>\n\n\n\n

Major Tourism Infrastructure Unveiled<\/strong><\/p>\n\n\n\n

Received with great fanfare, Hon. Prime Minister Holness also announced the incredible investment the destination is making in the island’s infrastructure, most notably with a new international airport in Negril, a new terminal at Sangster International Airport in Montego Bay, improvements to the Norman Manley International Airport in Kingston, and building new roads on the southeastern coast to better connect the island, which will create an entirely new dimension of tourism in Jamaica.<\/p>\n\n\n\n

Investment in Jamaica is Investment in the Future<\/strong><\/p>\n\n\n\n

Summarizing the impact of the day, Jamaica Minister of Tourism Hon. Edmund Bartlett was frank. \u201cThis is perhaps the single most immersive tourism, thought leadership summit, that Jamaica has ever had. And it is important that it happens now. And it is important that it is happening to the number one indigenous product of the Caribbean, Sandals Resorts International,\u201d Minister Bartlett. \u201cI felt what it means to regenerate, to reimagine, to reposition, to reconcile, and to create, in fact, the renaissance, that will move Sandals and Jamaica tourism to the next level.\u201d<\/p>\n\n\n\n

Since Sandals Montego Bay<\/a> opened its doors in 1981, the brand has continued to invest in Jamaica, developing programmes such as the Sandals Corporate University to uplift and prepare rising hospitality talent, to the Sandals Foundation, the brand\u2019s philanthropic partner aimed at improving the lives of Caribbean communities where the brand operates \u2014 and, most importantly, Sandals\u2019 expansive development and continued innovation in the hospitality space that keeps Jamaica one of the most visited destinations in the world.<\/p>\n\n\n\n

\u201cAlways, we move toward better,\u201d said Stewart. \u201cThis is Sandals 2.0 \u2013 a new chapter built on innovation, deeper connectivity, and the same commitment to excellence that\u2019s always set us apart. Together, with our incredible partners and the community that inspires us, we\u2019re continuing to build Brand Jamaica. This gathering is a testament to the connectivity between our organization, government and our travel partners in the private sector, demonstrating that together, we can affect significant and meaningful change in our beloved destination, recognizing Jamaica for its beauty, convenient accessibility, affordability, safety and endless possibilities. Jamaica is here and ready for you now.\u201d<\/p>\n\n\n\n

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About Sandals Resorts<\/strong><\/p>\n\n\n\n

Sandals\u00ae Resorts offers the ease and refinement of the most-awarded luxury all-inclusive vacation experience in the Caribbean. With 17 beachfront settings in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Cura\u00e7ao, and Saint Vincent and The Grenadines, each resort reflects the design, cuisine, and unique essence of its island home. From butler service and gourmet dining to top-shelf spirits and unique suites, including the Caribbean’s first Overwater Villas, Sandals Resorts creates the time and moments necessary for guests to reconnect and focus on what matters most. Celebrated for pioneering innovations that constantly evolve and elevate the all-inclusive vacation experience, Sandals Resorts has recently piloted fresh concepts such as an off-site Island Inclusive dining program that takes the all-inclusive experience beyond the resort gates \u2013 all while staying true to its Caribbean roots and showcasing the transformative link between tourism and its power to transform lives through its philanthropic arm, the Sandals Foundation. Sandals Resorts is part of family-owned Sandals Resorts International (SRI) which includes family-friendly Beaches Resorts, and is the Caribbean’s leading all-inclusive resort company. For more information, visit www.sandals.com<\/a>.<\/p>\n

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Family-owned and operated Sandals Resorts, the Caribbean\u2019s most awarded luxury all-inclusive resort company, made an impressive case for its home country of Jamaica recently, welcoming nearly 1,000 attendees to its Jamaica Love Showcase, where Dr. The Most Honorable Andrew Holness, Prime Minister of Jamaica applauded the resort brand on its far-reaching impact, \u201cSandals represents the […]<\/p>\n","protected":false},"author":3,"featured_media":214477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-214476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nA Champion For Jamaica: Travel Advisors Immerse In \u201cJamaica Love\u201d During Sandals\u00ae Resorts\u2019 Largest Caribbean Travel Advisor Event Ever - Antigua News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, 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