{"id":19896,"date":"2018-09-14T07:49:27","date_gmt":"2018-09-14T11:49:27","guid":{"rendered":"https:\/\/antiguanewsroom.com\/?p=19896"},"modified":"2018-09-14T07:49:29","modified_gmt":"2018-09-14T11:49:29","slug":"antigua-and-barbuda-romance-campaign-wins-silver-magellan-travel-weekly-award","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/antigua-and-barbuda-romance-campaign-wins-silver-magellan-travel-weekly-award\/","title":{"rendered":"Antigua and Barbuda Romance Campaign wins silver Magellan Travel Weekly Award"},"content":{"rendered":"
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Antigua and Barbuda has won a Travel Weekly Silver Magellan Award.\u00a0\u00a0The Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.<\/p>

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The prestigious award was presented to the Antigua and Barbuda Tourism Authority for its #AntiguaBarbudaRomance destination marketing campaign launched during the country\u2019s Romance Month in June.<\/p>\n\n\n\n

CEO of the Antigua and Barbuda Tourism Authority, Colin C. James said \u201cWe are truly honoured to have received this recognition from industry experts. For 2018, our focus was on amplifying our brand\u2019s romance messaging and increasing our engagement amongst women and couples.\u201d<\/p>

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The campaign created by the Antigua and Barbuda Tourism Authority\u2019s US Office, was focused solely on digital and strategic partnerships. Social media was crucial to the campaign, and in partnership with South Point, Sugar Ridge, The Catamaran Hotel, and Villas at Sunset Lane, the Tourism Authority offered consumers the chance to win stays and a free wedding in Antigua and Barbuda during online promotions on Instagram, Facebook and Twitter.<\/p>

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For the first time, the Antigua and Barbuda Tourism Authority also collaborated with romance and travel influencers on Twitter to host a 1 hour Chat dedicated to driving the destination\u2019s romance message to consumers across the app. More than 1254 tweets were sent out using the #AntiguaBarbudaRomance.<\/p>\n\n\n\n

Romance Month ended with “Romance Ambassadors” power couple and supermodels Afiya Bennett and Lloyd Dickenson visiting Antigua on a romantic getaway.\u00a0\u00a0The couple posted their romantic adventures, while also being hosted by exclusive sponsor hotel the Cocobay resort. The couple\u2019s posts averaged 4.5k likes and 11k impressions each. Their video taken onboard the Excellence Catamaran Cruise garnered almost 60K views.<\/p>

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The couple will return to Antigua in June 2019 for their wedding celebrations.<\/p>\n\n\n\n

PR and Communications Manager for the Antigua and Barbuda Tourism Authority\u2019s US Office Shermain Jeremy said \u201cContinued influencer partnerships are a key take-away from this campaign.\u00a0\u00a0Through strategic influencer partnerships, we can leverage our unique experiences to influencers who fit our brand style and image in order to drive further engagement, expand our reach and increase brand awareness.\u201d<\/p>

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Antigua and Barbuda has won a Travel Weekly Silver Magellan Award.\u00a0\u00a0The Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. The prestigious award was presented to the Antigua and Barbuda Tourism Authority for its #AntiguaBarbudaRomance destination marketing campaign launched during the country\u2019s Romance Month in June. CEO of […]<\/p>\n","protected":false},"author":3,"featured_media":19897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-19896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nAntigua and Barbuda Romance Campaign wins silver Magellan Travel Weekly Award - Antigua News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antiguanewsroom.com\/antigua-and-barbuda-romance-campaign-wins-silver-magellan-travel-weekly-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antigua and Barbuda Romance Campaign wins silver Magellan Travel Weekly Award\" \/>\n<meta property=\"og:description\" content=\"Antigua and Barbuda has won a Travel Weekly Silver Magellan Award.\u00a0\u00a0The Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. 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