{"id":165989,"date":"2022-12-22T08:28:42","date_gmt":"2022-12-22T12:28:42","guid":{"rendered":"https:\/\/antiguanewsroom.com\/?p=165989"},"modified":"2022-12-22T08:28:42","modified_gmt":"2022-12-22T12:28:42","slug":"caribbean-tourism-authority-diversity-marketing-makes-dollars-and-sense","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/caribbean-tourism-authority-diversity-marketing-makes-dollars-and-sense\/","title":{"rendered":"Caribbean Tourism Authority: Diversity marketing makes dollars and sense"},"content":{"rendered":"
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The Caribbean could be losing\u00a0billions of dollars\u00a0in tourism revenue by not fully harvesting the enormous value of diverse markets in North America and beyond.<\/p>

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Historically underrepresented\u00a0African American,\u00a0Asian American,\u00a0Caribbean American,\u00a0Hispanic American\u00a0and other markets present a wealth of opportunity to reap rewards for the region, and 2023 is a good time to refocus on growing demand for a Caribbean travel experience among these populations and meeting their expectations once they arrive on our shores.<\/p>\n

Tourism stakeholders have observed that much of the region\u2019s economic activity during the pandemic and beyond can be attributed to\u00a0African American travelers.<\/p>

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Black Americans spent an estimated\u00a0US$129.6 billion\u00a0on domestic and international leisure travel in 2019, according to a survey created by\u00a0MMGY Travel Intelligence\u00a0on behalf of Black travel advocacy organizations.<\/p>

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U.S. Hispanics, the fastest growing demographic in the United States, spent\u00a0US$113.9 billion\u00a0on domestic leisure travel in 2019 and accounted for\u00a013% of all domestic leisure travel\u00a0that year, according to MMGY.<\/p>\n

Diversity is part of the North American landscape and destinations ought to regularly include\u00a0diverse imagery in their advertising\u00a0and develop communications strategies that resonate with these important communities.<\/p>

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The Caribbean is replete with\u00a0cultural touchpoints\u00a0that make diverse travelers feel at home, but we must work harder to ensure they receive the same hospitable treatment accorded to our traditional visitors.<\/p>\n

Elevating our customer service levels across the board\u00a0must be a top priority in 2023 if we are to compete with tourism destinations around the world.<\/p>

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It is time to get serious about\u00a0demographics and psychographics\u00a0vis-\u00e0-vis emerging markets, which also includes the upwardly mobile and influential\u00a0South Asian community, whose purchasing power and love for Caribbean travel is strong and growing.<\/p>

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Smart, culturally sensitive strategies\u00a0are needed to allow us to grasp the new opportunities that are within our reach.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

The Caribbean could be losing\u00a0billions of dollars\u00a0in tourism revenue by not fully harvesting the enormous value of diverse markets in North America and beyond. Historically underrepresented\u00a0African American,\u00a0Asian American,\u00a0Caribbean American,\u00a0Hispanic American\u00a0and other markets present a wealth of opportunity to reap rewards for the region, and 2023 is a good time to refocus on growing demand for […]<\/p>\n","protected":false},"author":3,"featured_media":165990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-165989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regional"],"yoast_head":"\nCaribbean Tourism Authority: Diversity marketing makes dollars and sense - Antigua News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antiguanewsroom.com\/caribbean-tourism-authority-diversity-marketing-makes-dollars-and-sense\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caribbean Tourism Authority: Diversity marketing makes dollars and sense\" \/>\n<meta property=\"og:description\" content=\"The Caribbean could be losing\u00a0billions of dollars\u00a0in tourism revenue by not fully harvesting the enormous value of diverse markets in North America and beyond. 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