{"id":142068,"date":"2021-11-23T10:26:24","date_gmt":"2021-11-23T14:26:24","guid":{"rendered":"https:\/\/antiguanewsroom.com\/?p=142068"},"modified":"2021-11-23T10:26:24","modified_gmt":"2021-11-23T14:26:24","slug":"arrow-museum-and-the-reinvention-of-the-university-of-soca-in-the-works-says-son-sawandi-cassell","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/arrow-museum-and-the-reinvention-of-the-university-of-soca-in-the-works-says-son-sawandi-cassell\/","title":{"rendered":"Arrow Museum and the Reinvention of the University of Soca in the Works, Says Son, Sawandi Cassell"},"content":{"rendered":"
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BRADES, Montserrat (November 23, 2021) – The Alphonsus Cassell Foundation has begun plans to establish a museum in Montserrat, to recognize the legacy of the late\u00a0soca\u00a0king of the world and the island\u2019s third national hero.<\/span><\/p>

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During last Friday\u2019s AFW\u00a0LitFest\u2019s\u00a0Alphonsus \u201cArrow\u201d Cassell Memorial Lecture Series panel discussion, son\u00a0Sawandi\u00a0Cassell revealed that a non-profit foundation has been established to preserve their father\u2019s music legacy.<\/span><\/p>\n<\/div>\n

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Cassell was speaking during a discussion led by Head of The UWI Open Campus Montserrat Gracelyn Cassell on Preserving & Expanding Arrow\u2019s Cultural Legacy. The panel also featured,\u00a0Author Andrew Skerritt and Lawyer Warren Cassell.<\/span><\/p>

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The Montserrat National Trust is said to be working with the heirs of Arrow to set up the museum, which is to be located at the former Arrow\u2019s\u00a0Manshop\u00a0in Davy Hill. Arrow\u2019s second son,\u00a0Sawandi\u00a0explained that the location was chosen because of its accessibility. \u201cWhether coming or leaving Montserrat, you must pass the shop,\u201d he explained. There are also land covenant and access issues related to placing the museum where Arrow is currently buried at his home in Lime Kiln.<\/span><\/p>

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\u201cWe want to ensure the legacy of Arrow remains and we want the people of Montserrat to hold us accountable,\u201d\u00a0Sawandi\u00a0said. \u201cArrow\u2019s\u00a0first love was Montserrat.\u201d<\/span><\/p>\n<\/div>\n

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Arrow\u2019s son said his father had an epiphany. While he loved the social commentary and political topics which were prevalent in the popular calypso he sang, he wanted to make music the entire world could enjoy. His switch from calypso to\u00a0soca, was the vehicle that he felt could do this.\u00a0<\/span><\/p>

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Arrow, who died in 2010 produced 34 albums from 1971 to 2002. He was the first\u00a0soca\u00a0artist to tour Latin America, Japan, Australia, Morocco and many other countries. Arrow was the first Caribbean artist to release a music video and to release music on compact disc.\u00a0Known as a perfectionist, Arrow used the technology of the day and would ensure his albums were mixed and mastered in the same studios as the top rock and rollers. He was the first\u00a0soca\u00a0artist to sell three million records with his hit Hot, Hot, Hot and to perform on Soul Train and Britain\u2019s Top of the Pops.<\/span><\/p>\n<\/div>\n

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Cassell said as a music archivist, he continues to discover special releases of his dad\u2019s music. He has discovered album covers which were redone for Peru and Brazil in their native languages. There is also a project to archive everything Arrow produced.<\/span><\/p>

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Andrew Skerritt, Author and Assistant Director of Media Relations for FAMU, was also on the panel and said, \u201cthe enduring power of Arrow\u2019s storytelling will only fade if we allow it to.\u201d<\/span><\/p>

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Intellectual Property Lawyer Warren Cassell has long been a proponent of leveraging Arrow\u2019s legacy for business and heritage. He said Arrow\u2019s music lyrics can be trademarked and then licensed to businesses such as cruise lines who can align his words to their message, such as \u201cEvery Day Should be a Holiday\u201d from his\u00a0O\u2019La\u00a0Soca track. These messages can also be used on T-shirts, mugs and other merchandise.\u00a0<\/span><\/p>\n<\/div>\n

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Alphonsus Cassell Estate heirs are currently working to find partnerships with music companies who worked with Arrow as well as other non-profits to see how they can leverage his work.<\/span><\/p>\n<\/div>\n

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The foundation\u2019s mission is to focus on social interventions, education, culture, and environmental projects based on the\u00a0values of Alphonsus Cassell. His son said his father\u2019s business\u00a0acumen, attention to detail, the importance of education, progressing and bettering yourself are core values that they want to share.<\/span><\/p>\n<\/div>\n

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Another project is to reinvent the University of Soca, which comprised Arrow\u2019s closest friends and confidantes that he made music with. Cassell said the reinvented U of S will bring music education, business and technology skills to the youth of Montserrat.\u00a0<\/span><\/p>\n<\/div>\n

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Coming in 2022, Arrow Music will be releasing a Best of Arrow album which will include new remixes of his greatest hits including Hot, Hot, Hot with Beenie Man. The team behind Arrow Music is currently working on the rest of the catalog and looking for avenues to exploit the titles.<\/span>\u00a0<\/span><\/p>\n<\/div>\n

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The 13<\/span>th<\/span>\u00a0annual\u00a0Alliouagana\u00a0Festival of the Word was sponsored by the Montserrat Arts Council, Goldenmedia, Governor\u2019s Office, the Ministry of Education, Digicel, Department of Environment, Montserrat Volcano Observatory, St. Patrick\u2019s Cooperative Credit Union and Friends of AFW\u00a0LitFest.<\/span><\/p>\n<\/div>\n

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Watch the lecture here\u00a0<\/span>https:\/\/www.youtube.com\/watch?v=1j0NlMeTEkk<\/span><\/a><\/p>\n<\/div>\n

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BRADES, Montserrat (November 23, 2021) – The Alphonsus Cassell Foundation has begun plans to establish a museum in Montserrat, to recognize the legacy of the late\u00a0soca\u00a0king of the world and the island\u2019s third national hero. During last Friday\u2019s AFW\u00a0LitFest\u2019s\u00a0Alphonsus \u201cArrow\u201d Cassell Memorial Lecture Series panel discussion, son\u00a0Sawandi\u00a0Cassell revealed that a non-profit foundation has been established […]<\/p>\n","protected":false},"author":3,"featured_media":142069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-142068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-regional"],"yoast_head":"\nArrow Museum and the Reinvention of the University of Soca in the Works, Says Son, Sawandi Cassell - Antigua News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antiguanewsroom.com\/arrow-museum-and-the-reinvention-of-the-university-of-soca-in-the-works-says-son-sawandi-cassell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arrow Museum and the Reinvention of the University of Soca in the Works, Says Son, Sawandi Cassell\" \/>\n<meta property=\"og:description\" content=\"BRADES, Montserrat (November 23, 2021) – The Alphonsus Cassell Foundation has begun plans to establish a museum in Montserrat, to recognize the legacy of the late\u00a0soca\u00a0king of the world and the island\u2019s third national hero. 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