{"id":122086,"date":"2021-01-05T17:16:24","date_gmt":"2021-01-05T21:16:24","guid":{"rendered":"https:\/\/antiguanewsroom.com\/?p=122086"},"modified":"2021-01-05T17:16:24","modified_gmt":"2021-01-05T21:16:24","slug":"the-hon-gordon-butch-stewart-o-j-1941-2021-legendary-jamaican-entrepreneur-redefined-all-inclusive-and-changed-the-way-the-world-went-on-vacation","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/the-hon-gordon-butch-stewart-o-j-1941-2021-legendary-jamaican-entrepreneur-redefined-all-inclusive-and-changed-the-way-the-world-went-on-vacation\/","title":{"rendered":"The Hon. Gordon \u201cButch\u201d Stewart O.J. 1941-2021: Legendary Jamaican Entrepreneur Redefined \u2018All-Inclusive\u2019 And Changed The Way The World Went On Vacation"},"content":{"rendered":"
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Legendary Jamaican entrepreneur Gordon \u201cButch\u201d Stewart, one of the hospitality industry\u2019s most vibrant personalities and founder of Sandals Resorts International, the world\u2019s leading all-inclusive resort company, has died at the age of 79.\u00a0 An unstoppable force, who delighted in defying the odds by exceeding expectations, Stewart single-handedly built the world\u2019s most awarded vacation brand from one resort in Jamaica to over two dozen distinct resorts and villas throughout the Caribbean.<\/p>

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A son of Jamaica, Butch Stewart was born in Kingston on July 6, 1941 and grew up along the island country\u2019s North Coast, a tropical paradise that now boasts several of his Luxury Included\u00ae Sandals and Beaches Resorts and where his love of the sea, dominoes and free enterprise were sown.\u00a0 Certain from the start that he wanted to run his own company, at the tender age of 12, Stewart first stepped into the hospitality industry selling fresh-caught fish to local hotels.\u00a0 His success got him \u2018hooked\u2019 and his enthusiasm for entrepreneurship never waned.<\/p>

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After completing his secondary education abroad, Stewart returned home to Jamaica where he demonstrated his innate talent as master salesman at the renowned Dutch-owned Cura\u00e7ao Trading Company, quickly rising to the position of sales manager but itching to start his own company.\u00a0 In 1968, Stewart took his chance.\u00a0 With no collateral but recognizing the comfort that would make air conditioning an essential service, Stewart convinced American manufacturer Fedders Corporation to allow him to represent their brand in Jamaica.\u00a0 With that, Stewart\u2019s foundational business – Appliance Traders Limited (ATL), was born and he was on his way.<\/p>\n

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At ATL, Stewart developed a simple business philosophy he articulated many times: \u201cFind out what people want, give it to them and in doing so – exceed their expectations.<\/em>\u201d\u00a0 This would become the standard for every Stewart enterprise and practiced by every employee of the many companies Stewart would go on to found, including and perhaps most importantly, Sandals Resorts International.<\/p>\n

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Stewart Founds Sandals Resorts<\/strong><\/p>

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In 1981, with a gift for recognizing opportunity, Stewart found one in Bay Roc: a rundown hotel on a magnificent beach in Montego Bay, Jamaica.\u00a0 Seven months and $4 million in renovations later, Sandals Montego Bay would open as the flagship of what is today the most popular award-winning, all-inclusive resort chain in the world.<\/p>\n

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While Stewart never laid claim to inventing the all-inclusive concept, he is recognized worldwide for his tireless effort to elevate the experience, delivering to his guests an unsurpassed level of luxury, and to share his certainty that a Caribbean company could successfully compete with any organization in the world.\u00a0 He accomplished both.<\/p>\n

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\u201cI had heard of the concept, yet at the time, the services and rooms were very basic. Contrary to that, I envisioned we could bring forward a luxury resort to offer customers so much more. So, we perfected it. Only the most comfortable king size four poster beds, fine manicured gardens, cozy hammocks and the kind of warm, refined service the Caribbean has become known for. Just as important was to be located on the absolute best beach, because that\u2019s what everyone dreams of.\u201d<\/p>\n

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Where other so-called \u201call-inclusives\u201d offered meals and rooms at a set rate, Sandals Resorts\u2019 prices covered gourmet dining options, premium brand drinks, gratuities, airport transfers, taxes and all land and watersport activities.\u00a0 The competitors\u2019 meals were buffet-style, so Stewart created on-property specialty restaurants with high culinary standards and white-glove service.\u00a0 Sandals Resorts also was the first Caribbean hotel company to offer whirlpools and satellite television service, the first with swim-up pool bars and the first to guarantee that every room is fitted with a king-size bed and a hair dryer.\u00a0 More recent innovations have included a signature spa concept \u2013 Red Lane\u00ae Spa, signature luxury suites designed for privacy and ultimate pampering, complimentary WiFi, and signature partnerships with iconic organizations such as Microsoft Xbox\u00ae Play Lounge, Sesame Workshop, PADI, Mondavi\u00ae Wines, Greg Norman Signature Golf courses and the London-based Guild of Professional English Butlers. And in 2017, Stewart introduced the Caribbean\u2019s first over-the-water accommodations, which were quickly expanded to include Over-the-Water bars and Over-the-Water wedding chapels.<\/p>\n

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By steadfastly adhering to the \u201cwe can do it better\u201d principle of pleasing his guests, Stewart fostered a company free to imagine and free to consistently raise the bar.\u00a0 This ethos earned him the title of \u201cKing of All-Inclusives,\u201d changing the face of the all-inclusive format and establishing Sandals Resorts as the most successful brand in the category \u2013 boasting year-round occupancy levels of more than 85 percent, an unequaled returning guest factor of 40 percent and demand that has led to unprecedented expansion including the creation of additional concepts such as Beaches Resorts, now the industry standard for excellence in family beach vacations.<\/p>\n

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Butch Stewart loved Sandals.\u00a0 At the time of his passing, he was hard at work on plans for the recently announced expansions to the Dutch island of Cura\u00e7ao and St. Vincent.<\/p>\n

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Stewart As Statesman<\/strong><\/p>\n

Stewart\u2019s leadership helped resurrect Jamaica\u2019s travel industry and earned him the respect of his peers and the admiration of his countrymen.\u00a0 He was elected President of the Private Sector Organization of Jamaica in 1989 and was inducted into its “Hall of Fame” in 1995. He served as a Director of the Jamaica Tourist Board for a decade and as President of the Jamaica Hotel and Tourist Association in the mid-80s, ably balancing government and private sector priorities, reconciling the concerns of large and small Jamaican hotels, and raising public understanding of the tourism industry. In 1994, Stewart led a group of investors to take leadership of Air Jamaica, the Caribbean\u2019s largest regionally based carrier.\u00a0 It was a daunting task – planes were dirty, service was indifferent and on-time schedules were rarely met, causing market share to plummet along with revenues.<\/p>\n

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When Stewart stepped in, he insisted on a passenger-friendly approach: on-time service, reduced waiting lines, increased training for all personnel, and signature free champagne on flights to accompany an emphasis on better food.\u00a0 He also opened new routes in the Caribbean, brought on new Airbus jets and established a Montego Bay hub for flights coming from and returning to the United States. Just as with ATL and Sandals Resorts, Stewart\u2019s formula proved successful and in late 2004, Stewart gave the airline back to the government with an increase in revenue of over US$250 million.<\/p>\n

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It was not the first time Stewart would come to the aid of his country.\u00a0 In 1992, he galvanized the admiration of Jamaicans \u00a0with the \u201cButch Stewart Initiative,\u201d pumping US$1 million a week into the official foreign exchange market at below prevailing rates to help halt the slide of the Jamaican dollar.\u00a0 Dr Henry Lowe, at the time president and CEO of Blue Cross, wrote to Stewart saying: “I write to offer sincere congratulations to you for the tremendous initiative which has done so much, not only for the strengthening of our currency, but more so, for the new feeling of hope and positive outlook which is now being experienced by all of us as Jamaicans.”<\/p>\n

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Less well-known may be the extent of Stewart\u2019s considerable philanthropy, where for more than 40 years he has helped improve and shape the lives of Caribbean people.\u00a0 His work, formalized with the creation in 2009 of The Sandals Foundation, offers support ranging from the building of schools and paying of teachers to bringing healthcare to the doorsteps of those who cannot afford it. This in addition to his tireless support of a wide range of environmental initiatives. Beyond the work of the Foundation, Stewart has given millions to charitable causes such as celebrating the bravery of veterans and first responders and helping those in the wake of devastating hurricanes.<\/p>\n

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In 2012, Stewart founded the Sandals Corporate University, aimed at providing professional development for employees through reputable education and training programs. With access to more than 230 courses and external partnerships with 13 top-ranking local and international universities, every staff member can apply, broaden their knowledge, and advance their career.<\/p>\n

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Stewart\u2019s successes in business and in life have earned him more than 50 well-deserved local, regional, and international accolades and awards including Jamaica\u2019s highest national distinctions: The Order of Jamaica (O.J.), and Commander of the Order of Distinction (C.D.).\u00a0 In 2017, Stewart was honored with the inaugural Lifetime Achievement Award at the annual Caribbean Hotel & Resort Investment Summit (CHRIS), hosted by the Burba Hotel Network, marking his significant contribution to the hospitality industry.\u00a0 \u201cThe success of Sandals has helped to power the growth of the tourism industry and economies not only in Jamaica but throughout the Caribbean,\u201d said BHN president Jim Burba.\u00a0 \u201cThe word \u2018icon\u2019 certainly applies to Butch Stewart.\u201d<\/p>\n

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It delighted Stewart whenever he was dining anywhere in the world and an excited staff member would share with him, \u201cThank you.\u00a0 I got my start at Sandals.\u201d<\/p>\n

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Butch Stewart, The Man<\/strong><\/p>\n

With his easy pace, infectious warmth and trademark striped shirt, Stewart exuded an approachability that belied the complexity of his character.\u00a0 While he was an acute businessperson, who at the time of his death was responsible for a Jamaican-based empire that includes two dozen diverse companies collectively representing Jamaica\u2019s largest private sector group, the country\u2019s biggest foreign exchange earner and its largest non-government employer, he was an extremely private man whose deepest devotion was to his family.<\/p>\n

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His greatest test came in 1989 when his beloved 24-year-old son Jonathan was killed in a car accident in Miami. \u00a0Stewart recalled the incident in a 2008 interview, \u201cFor two months after he died, I was absolutely useless, and after that I was sort of running on remote control. Things were a blur. It\u2019s every parent\u2019s nightmare.\u00a0 After a year or so, I started to see things in vivid detail. You have to get busy, be close with your family. It did a lot in terms of me getting closer. There\u2019s a lot more satisfaction.\u201d<\/p>\n

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Stewart was able to return to his relentless pace, and the consensus among those who knew him best is that he did it by leading by example. \u201cIf you are going to lead, you have to participate,\u201d Stewart was fond of saying.\u00a0 He believed that if everyone in the organization recognized that the man in charge was working as hard as they were, they\u2019d have an infinite amount of respect and motivation. \u201cIt\u2019s about instilling a spirit of teamwork, defining a purpose and then rolling up your sleeves to get the job done better than anybody else,\u201d Stewart said.<\/p>\n

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The company Butch Stewart built remains wholly owned by the Stewart family, who, in honor of Mr. Stewart\u2019s long-term succession plans, has named Adam Stewart Chairman of Sandals Resorts International, extending his formidable leadership of the brands he has shepherded since he was appointed CEO in 2007.<\/p>\n

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Speaking on behalf of his family, Adam Stewart said, \u201cour father was a singular personality; an unstoppable force who delighted in defying the odds by exceeding expectations and whose passion for his family was matched only by the people and possibility of the Caribbean, for whom he was a fierce champion.\u00a0 Nothing, except maybe a great fishing day, <\/em>could come before family to my dad.\u00a0 And while the world understood him to be a phenomenal businessman \u2013 which he was, his first and most important devotion was always to us.\u00a0 We will miss him terribly forever.\u201d<\/p>\n

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Gordon \u201cButch\u201d Stewart is survived by his wife, Cheryl, children Brian, Bobby, Adam, Jaime, Sabrina, Gordon, and Kelly; grandchildren Aston, Sloane, Camden, Penelope-Sky, Isla, Finley, Max, Ben, Zak, Sophie, Annie and Emma; and great grandchildren Jackson, Riley, Emmy and Willow.<\/p>\n

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A private funeral service will be held. Those wishing to share memories, condolences or personal stories may do so at AllThatsGood@sandals.com<\/a><\/p>\n

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Legendary Jamaican entrepreneur Gordon \u201cButch\u201d Stewart, one of the hospitality industry\u2019s most vibrant personalities and founder of Sandals Resorts International, the world\u2019s leading all-inclusive resort company, has died at the age of 79.\u00a0 An unstoppable force, who delighted in defying the odds by exceeding expectations, Stewart single-handedly built the world\u2019s most awarded vacation brand from […]<\/p>\n","protected":false},"author":3,"featured_media":122089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[118,119,117,116,107,88,102,94,96,91,90,99,92,114,115,98,108,106,104,109,95,105,110,112,113,111,101,103,97],"class_list":["post-122086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-268-antigua","tag-268-antigua-barbuda","tag-268-antigua-today","tag-268-today","tag-advertise-in-antigua","tag-antigua","tag-antigua-barbuda","tag-antigua-and-barbuda","tag-antigua-breaking-news","tag-antigua-caribbean","tag-antigua-crime","tag-antigua-economy-news","tag-antigua-news","tag-antigua-news-rooom","tag-antigua-observer","tag-antigua-politics","tag-antiguan-news","tag-barbuda","tag-barbuda-news","tag-barbudan-news","tag-breaking-news-antigua","tag-news","tag-news-antigua","tag-news-antigua-barbuda","tag-news-antigua-and-barbuda","tag-news-barbuda","tag-news-in-antigua","tag-news-in-barbuda","tag-tourism-news"],"yoast_head":"\nThe Hon. 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