{"id":10198,"date":"2017-12-14T10:58:12","date_gmt":"2017-12-14T14:58:12","guid":{"rendered":"http:\/\/antiguanewsroom.com\/?p=10198"},"modified":"2017-12-14T10:58:12","modified_gmt":"2017-12-14T14:58:12","slug":"antigua-wins-the-innovative-destination-of-the-year-award","status":"publish","type":"post","link":"https:\/\/antiguanewsroom.com\/antigua-wins-the-innovative-destination-of-the-year-award\/","title":{"rendered":"Antigua wins the Innovative Destination of the Year award"},"content":{"rendered":"
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Antigua and Barbuda has won the Innovative Destination of the Year award in the 5th Annual Caribbean Travel Awards as released in December, by Caribbean Journal, one of the Caribbean\u2019s leading news publications.<\/p>

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The destination was lauded by Caribbean Journal for its ability to attract new hotel brands, while proactive messaging following the aftermath of September hurricanes, led to the destination gaining the hard-earned award.<\/p>\n

The Caribbean Journal article reads, \u201cIf there is a new capital of tourism investment in the Caribbean, it is most certainly Antigua and Barbuda, which has been attracting more new hotel deals and projects per capita than any other destination in the Caribbean, both major brands and new luxury developments.<\/p>

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\u201cBut Antigua and Barbuda also wins plaudits for its innovative, rapid response to Hurricane Irma. Even as Barbuda was still reeling from Irma, Antigua\u2019s tourism officials quickly plotted their response to the storm, immediately jumping back into business, emphasizing its activity and showing the world just how resilient the Caribbean is. It\u2019s the kind of innovation that doesn\u2019t just build hotels \u2014 it rebuilds islands.\u201d<\/p>

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\u201cOur sincere thanks to all partners who ensured we received this award\u201d, said Antigua and Barbuda Tourism Authority CEO, Colin C. James. \u201cIt took a concerted team effort to ensure that we constantly got the word out; reemphasizing to the travel market that while Barbuda was affected, Antigua was open, with any misinformation stating otherwise immediately clarified.\u201d<\/p>\n

In September, Antigua and Barbuda released the \u2018Antigua is Open for Business\u2019 video across the destination\u2019s main source markets.\u00a0 A destination video shot following the storms, features tourism stakeholders at various tourism sites welcoming visitors. It also encourages potential visitors to vacation in Antigua as a means of assisting with the Barbuda recovery. A number of high-profile interviews were conducted with major television and newspaper publications, while print adverts, radio adverts, electronic screens, social media and events were used to further share the message amongst the travel trade, media and to consumers.<\/p>

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The Antigua and Barbuda Tourism Authority\u2019s recent partnership with Virgin Holidays and Elite Island Resorts within the UK Market will see the release today of a new music video of Come Back Darling<\/em> by Reggae pop band, UB40 featuring Ali Campbell, Astro and Mickey Virtue. Filmed exclusively on the Caribbean island of Antigua, the video re-make by reggae legends UB40 aims to encourage Brits to \u2018come back\u2019 to the Caribbean following the hurricanes of September 2017.<\/p>\n

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Antigua and Barbuda has won the Innovative Destination of the Year award in the 5th Annual Caribbean Travel Awards as released in December, by Caribbean Journal, one of the Caribbean\u2019s leading news publications. The destination was lauded by Caribbean Journal for its ability to attract new hotel brands, while proactive messaging following the aftermath of […]<\/p>\n","protected":false},"author":3,"featured_media":10199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,5],"tags":[],"class_list":["post-10198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-2","category-news"],"yoast_head":"\nAntigua wins the Innovative Destination of the Year award - Antigua News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antiguanewsroom.com\/antigua-wins-the-innovative-destination-of-the-year-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antigua wins the Innovative Destination of the Year award\" \/>\n<meta property=\"og:description\" content=\"Antigua and Barbuda has won the Innovative Destination of the Year award in the 5th Annual Caribbean Travel Awards as released in December, by Caribbean Journal, one of the Caribbean\u2019s leading news publications. 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