1.0Antigua News Roomhttps://antiguanewsroom.comEditorhttps://antiguanewsroom.com/author/editor/rich600338<blockquote class="wp-embedded-content" data-secret="YArYrgeMUc"><a href="https://antiguanewsroom.com/engagement-rate-over-follower-count/">Engagement Rate Over Follower Count</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://antiguanewsroom.com/engagement-rate-over-follower-count/embed/#?secret=YArYrgeMUc" width="600" height="338" title="“Engagement Rate Over Follower Count” — Antigua News Room" data-secret="YArYrgeMUc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> While follower count is a factor, brands are increasingly focusing on the engagement rate. This rate, calculated based on likes, comments, and shares relative to the number of followers, indicates how actively the audience interacts with the influencer’s content. A high engagement rate suggests that the influencer can effectively mobilize their audience, making them a […]